Meraki will now take care of Jaiswal’s commercial interests, brand building and management, as well as all other off-field commitments.

Earlier this year, Jaiswal was named ICC Player of the Month, a testament to his growing influence on the global cricket stage.

Jaiswal expressed his excitement about the partnership, saying, “I am thrilled to be joining Meraki. Their approach to elevating an athlete’s brand and creating meaningful connections is exactly what I need at this stage. With their expertise and support, I am confident we will build something truly special.”

Namrata Parekh, Co-Founder and Director, Meraki Sport and Entertainment, shared her excitement, saying, “Yashasvi is a cricket star and we are honoured to have him in our squad. His dedication on the field is evident, but it is his deep-rooted commitment to empowering society that sets him apart. We are confident that with our proprietary tools and best practices, we can create a long-term legacy for the Yashasvi brand.”
Yashasvi Jaiswal now joins an elite group of athletes represented by Meraki, including legends and rising stars like Rahul Dravid, Rohan Bopanna, Dipa Karmakar, Sreeja Akula, Palak Kohli and Srihari Natraj.