A federal judge ruled on Monday, August 5, that Google is a monopoly. The judge cited the company’s practice of paying billions of dollars to companies like Apple to secure its position as the default search engine.
This decision could change the landscape of internet search as we know it. These are the offers consumers need to think about.
Google reportedly paid technology companies, including Apple, more than $26 billion to be the default search engine. Do you own an iPhone? Google is the driving force behind every web search.
The same applies to Android devices. Anyone who wants to use a search engine other than Google will have to download a different app. However, the judge’s ruling could give competitors a larger market share.
Several options offer unique features and benefits for users looking for alternatives to Google. Here are three Google alternatives worth checking out:
1. DuckDuckGo — DuckDuckGo, one of the older search engines, places a strong emphasis on privacy by not storing search queries and not tracking internet activity. It generates revenue through advertising based on recent searches rather than user data. DuckDuckGo also offers features such as website blocking, tracker blocking, password management, and a premium VPN service.
2. MicrosoftBing — Bing is the default search engine for PCs and the Edge browser, offering a visually appealing homepage with news and weather updates. Search history is saved, but users can easily delete it. Bing also integrates Microsoft’s AI tool Copilot and rewards users with points for searches that can be redeemed for apps and games.
3. confusion — Perplexity is an AI-powered search engine that allows users to ask questions in a conversational manner. It provides answers and links and suggests relevant follow-up questions. For example, a search for “Bruce Springsteen concerts” returns a biography, links to the artist’s website and news articles, images, videos, and other suggestions such as tour dates, links to ticket websites, and average ticket price information.
While Google remains the dominant search engine, there are other options available, especially for users who care about privacy.
The recent court ruling could increase competition in the search engine market and give users more choice and control over their online experience.
The judge did not impose any fines or penalties after his ruling. Google will appeal the decision.
