New Delhi: WeddingWire India, a subsidiary of The Knot Worldwide, has announced the launch of ‘Shaadi Ki Pathshala – India’s First Wedding School for Couples’ – a four-season masterclass in online wedding planning.

With this brand initiative, we want to meet the growing demand for comprehensive wedding planning resources, allowing you to prepare stress-free for the upcoming wedding season.

The campaign features masterclasses in the form of vodcasts. Shaadi Ki Pathshala features WeddingWire India’s in-house pros and covers various aspects of wedding planning, from planning the wedding budget (with insider tips on average wedding costs and budget management) to finding the ideal vendor on the WWI marketplace, using free WWI wedding planning tools and more. Each episode will be available on their website along with in-depth blogs.

Speaking about the vision behind this initiative, Rumela Sen, Editor-in-Chief, WeddingWire India, a part of The Knot Worldwide, said, “The aim of Shaadi Ki Pathshala is to create a one-stop destination to help engaged couples with an online wedding planning roadmap. Bringing together expert advice, practical tips, free wedding planning resources and actionable insights on a single platform, WWI aims to simplify the process for couples. With this initiative, we are addressing the fragmentation of wedding planning information and providing a structured approach to wedding planning that has been missing in India.”

Anam Zubair, Director of Consumer Marketing at WeddingWire India, a subsidiary of The Knot Worldwide, said, “Our Brand Tracker survey revealed that over 50% of respondents actively seek planning information, advice and tools on wedding websites and blogs. In response to this demand, we have come up with this new initiative from WeddingWire India. We are optimistic about the positive response and hope to expand this even further in the future. Our aim is to continuously provide valuable resources and support to our lovely couples and ensure that they have everything they need for a stress-free wedding planning experience.”

The first episode of the four parts of ‘Shaadi Ki Pathshala’ has already been released. New episodes will be released weekly, every Friday morning. Couples can watch the episodes of ‘Shaadi ki Pathshala’ on the WeddingWire India website.

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