CNN
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Donald Trump is now hawking a new collection of watches, some of which have a staggering six-figure price tag – the latest example of the former president exploiting his name in a way no presidential candidate has ever done.

The Republican candidate announced his latest branded items, Trump Watches, on social media Thursday, 40 days before the election and on a day when he did not appear on the campaign trail. He told his supporters that the watches would make good Christmas gifts, then directed them to a link where they could be purchased.

The watches retail for $499, but one series – Tourbillon – costs $100,000. They are available in three different colors and the number is limited to 147.

“These watches are truly special – you will love them,” Trump wrote on Truth Social, the same social media site where he shares political messages with his supporters.

A disclaimer on the website states that neither Trump nor his company designed, manufactured, distributed or sold the watches. Rather, a company called “TheBestWatchesOnEarth LLC” licensed the Trump name to sell the line of watches.

Since entering the race nearly two years ago, Trump has made millions of dollars selling new items bearing his name and likeness. For example, last year he earned $7.2 million through a licensing deal with NFT INT, LLC, a company that sells digital NFTs, or non-fungible token “trading cards,” to Trump.

He has also released a line of gold sneakers and two books through a publishing company co-founded by his son, Donald Trump Jr., and promoted a line of Trump-themed Bibles.

This week he also launched “Trump Coins” – a 1-ounce, 999 percent silver medallion with the former president’s face on one side and his White House signature on the back. Like the watches, the Trump Coins are also the result of another licensing agreement. The former president pressed the coins in a video message recorded at Mar-a-Lago, shot in the same room and in a similar style to videos his campaign has released.

Meanwhile, in the midst of his exceptionally tough race against Vice President Kamala Harris, Trump recently unveiled a new cryptocurrency company – a project led by his sons and Steve Witkoff, his close friend and real estate developer.