Shares of Trump Media and Technology Groupthe company behind former President Donald Trump’s Truth Social, reached a new post-merger low on Monday at the start of the Democratic Party Convention in Chicago.

The company’s stock fell to a new low of $22.26 per share in intraday trading on Monday, nearly 30 cents below the previous low of $22.55 reached in mid-April. Shares lost nearly 3 percent to $22.44, giving the market capitalization of $4.42 billion as of Monday afternoon.

Trump Media debuted on the Nasdaq on March 26 under the ticker symbol DJT after it Merger with Digital World Acquisition Corp., an acquisition special purpose vehicle, or SPAC. The inventory was particularly fleetingfluctuates wildly from day to day, increasing – or decreasing – Trump Media’s market value by billions.

These fluctuations were often linked to news events related to the former president, who was a Majority owner of the companyIn recent months, these have been the Conviction in his New York hush money trial and his Debate performance against President Joe Biden in June and last month Assassination at a campaign rally in Pennsylvania.

The shares have been trending downwards for several weeks as the company reported a net loss of $16.4 million in the second quarter and a 30% drop in revenue. Since its IPO, the company’s stock price has plummeted 61%, and in the past month, Trump Media shares have fallen nearly 36%.

Monday’s free fall continues as the DNC convenes in Chicago and Vice President Kamala Harris is set to formally accept the Democratic nomination for president on Thursday.

Earlier this month, Trump Media began the gradual introduction his new live TV streaming serviceTruth+, which includes news, commentary, weather, lifestyle and entertainment channels. The company said it will have full control over its tech delivery stack for streaming through a private content delivery network, “making the service impossible to cancel by Big Tech.”