Tommy Paul may be fighting for glory at the US Open, but his girlfriend Paige Lorenze is also entering an important phase of her career. The social media influencer can look forward to lucrative weeks as she watches from the sidelines in New York.

Lorenze, 26, gained wider attention in June when she was photographed with 27-year-old Paul as he lifted the prestigious Queen’s Club Championships trophy. Tennis fans were quick to criticise the YouTuber for seemingly putting herself in the spotlight, but Lorenze’s rising fame secured her several big wins at the US Open.

As Paul prepares for his third-round match against Gabriel Diallo, Lorenze’s jet-setting lifestyle as a tennis WAG is part of a new wave of sport-related influencers. Popular social media trends ‘Get Ready With Me’ and ‘Week in the Life’ are helping to boost Lorenze’s appeal, and Forbes has estimated she could earn as much as £2.2 million ($3 million) this year.

“I probably have as many brand deals as Tommy during the US Open,” she told Forbes. Lorenze and Paul have been together since 2022.

“I would be lying if I said tennis hasn’t affected my income. In terms of brand deals, it has made my content more valuable,” Lorenze said. “I had a very large following even before tennis, but I think it’s the proximity to the sport that brands really like.”

Lorenze has nearly 700,000 followers on Instagram and over 250,000 subscribers on YouTube. She has secured 15 sponsorship deals for the US Open while promoting her own clothing brand, Dairy Boy. The major tennis tournament offers Lorenze and other female tennis players a unique opportunity to make the most of their connections with high-profile brands and a globally respected sporting event.

Forbes has claimed that influencers on the fringes of sport can earn twice as much as influencers of similar size, with a single post bringing in between £22,000 ($30,000) and £45,000 ($60,000). Her earning potential earned Lorenze a contract with WME earlier this year and led to partnerships with Target, Dove, Wella and others, while long-term contracts are estimated to be worth up to £380,000 ($500,000).

Tennis has recognized the importance Lorenze and other WAGS could have in marketing the sport to new audiences, with the influencer claiming that only 15 percent of her followers are fans of the sport. Paul’s girlfriend was named Chief Lifestyle Officer at the Miami Open.

Morgan Riddle, girlfriend of world No. 13 Taylor Fritz, is another well-known influencer and the pair were featured in a Heineken advertising campaign for the US Open. Ayan Broomfield, girlfriend of tennis star France Tiafoe, summed up the importance of her time in New York to Forbes: “I call the US Open my Met Gala because there are events there every day. For American girls, this is our time.”

Meanwhile, Paul will be hoping to equal his personal best by reaching the fourth round of the US Open and move one step closer to the £2.7 million ($3.6 million) top prize. The Wimbledon quarterfinalist’s best performance at a major came at the 2023 Australian Open, where he reached the semifinals.