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This is what tenants really want, according to Zillow
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This is what tenants really want, according to Zillow

Renters want cheaper rent, but are willing to settle for some less-than-basic amenities. “These days, the most sought-after amenities in rental apartments aren’t traditional luxury amenities like a fitness center, pool or business center,” according to Zillow. They’re pet areas and happy hours.

“Offerings with lawns for pets, co-working spaces or communal happy hours are attracting more interest as tenants appear to value convenient amenities and community-oriented perks,” the analysis says.

Completely understandable in my opinion. Who doesn’t love puppies and cocktails?

For the analysis, Zillow looked at nearly six million rental listings, from apartment complexes to single-family homes, and found certain amenities that led to more saves and forwards per day – a signal of demand, it said. To be clear: This isn’t science, everyone likes different things.

Still, according to Zillow, “off-street parking and in-home laundry facilities are the most sought-after amenities.” Listings with mentions of off-street parking received 85% more saves and 103% more shares; listings with mentions of in-home laundry facilities received 76% more saves and 67% more shares per day. Of course, both of these things are necessary and convenient in some ways.

The fun comes afterward. Homes with pet-friendly spaces resulted in 76% more daily saves and 91% more sharing; homes with air filtration mechanisms (less fun, but more or less convenient in a post-pandemic world) received 72% more saves and 79% more sharing; places that offer happy hours received 50% more saves and 67% more sharing; and rentals with coworking spaces received 16% more saves and 23% more sharing.

Luxurious amenities also lead to more savings and more shares. “Bowling alleys can contribute to 30% more savings and 37% more shares per day, and a putting green provides 25% more daily savings and 40% more daily shares,” Zillow said. As for special features in a home, people seem to like butcher block countertops and barn doors. I guess that means rustic luxury vibes are in?

And what may have once been perceived as a necessity is no longer one. Rental properties with a business center generate 24% less savings and 27% fewer shares per day.

For fun, let’s look at a few rentals on Zillow in Los Angeles. There are several apartments in what appears to be a luxury downtown complex, where rents range from $2,500 to $4,000 a month. Amenities include a lounge, clubhouse, rooftop deck, pet park, fitness center, pool, and business center. Another complex in the heart of Hollywood has a pet park and animal washing station—as well as a barbecue area with a pool and hot tub. Neither is cheap, but that’s for sure.

If such amenities aren’t on your mind, in some cases where there’s an influx of apartments, landlords sweeten the deals to attract tenants and prevent their apartments from sitting vacant. This can be anything from weeks or months of rent-free rent, lower security deposits, discounted Wi-Fi or parking, to help with moving in furniture.

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