This week on The Stack: Latest ad tech partnerships; Bad news for streaming giants; Today’s MadTech Daily episode
This week, Netflix solidified its ties to the ad tech industry. The company announced new partnerships with Snowflake, LiveRamp and Infosum, with the goal of improving advertisers’ measurement capabilities on its platform. Netflix will use the ad tech companies’ technology to give advertisers the ability to determine audience overlap, post-campaign reach and frequency, and last-touch attribution in a secure environment.
OpenAI was another industry name that forged a major partnership this week. The company signed a deal with Condé Nast, gaining rights to incorporate content from brands such as Vogue, Vanity Fair and GQ into its AI products.
Meanwhile, Disney, Fox and Warner Bros Discovery received bad news regarding their planned sports streaming package Venu Sports. A federal judge granted Fubo’s request filed in February to block the plan on antitrust grounds.
There is also bad news for many employees at Paramount Global: Skydance Media has announced savings of 2 billion US dollars (1.55 billion pounds) for the media group. Paramount expects to cut staff by 15 percent, which means the elimination of around 2,000 jobs.
New to ExchangeWire
How do we secure the future of digital news financing?
Mike Murray from OMD on the evolution of programmatic
Performics’ Thiago Correa on Apple’s revised DMA compliance plan, Amazon’s social commerce deals and TikTok cementing its connection to gaming
New on PressBox
Mindshare and Teads drive innovation with King Living’s first CTV campaign in Singapore
Nexxen’s exclusive automatic content detection data is now available on The Trade Desk
Illuma’s AI-powered context tools now available through Amazon Publisher Services’ Connections Marketplace
