Samsung’s The Frame TV is a popular option for better-looking TVs than average, and it’s starting to get some competition. Following the launch of Hisense’s Canvas TV earlier this year, TCL has launched the NXTFRAME TV, which is powered by Google TV.

Samsung’s “The Frame” focuses on aesthetics. The TV has a matte display to reduce reflections, an attractive design, painting images for ambient mode and frames that can be replaced with a different look.

The TCL NXTFRAME also has a matte surface on its anti-reflective display and is equipped with magnetic frames for individual adjustment.

Unlike Samsung’s device, however, TCL touts the NXTFRAME as not only an all-in-one option (Samsung uses an external box for the hardware components), but also the “thinnest” all-in-one TV at just 1.1 inches thick.

(TCL’s) latest series offers the world’s slimmest “All-In-One” NXTFRAME TVs with an ultra-slim design that is only 1.1 inches (1.2 inches for the 85-inch version) deep and an integrated chassis that allows for easy installation without an external box. The NXTFRAME TV features a cream-colored frame and comes with a light wood-colored magnetic frame. Thanks to the included flush wall mount, the NXTFRAME blends seamlessly into any home decor for a sleek, elegant look.

TCL NXTFRAME runs on Google TV and is mounted directly on the wall using a flush wall mount. The Art Library is also included free of charge.

TCL adds a high-matte, anti-glare screen for a true wall art appearance, perfectly showcasing the free Art Library, AI Art feature, multiple matte options, and personal photo gallery mode. The Art Library and AI Art effortlessly transform living rooms into personal studios, while TCL’s powerful AiPQ processor intelligently optimizes color, contrast, clarity, and motion to make artworks stand out.

TCL NXTFRAME TVs are now available in North America starting at $1,499 for a 55-inch model. The Flush Wall Mount is included.

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