The NFL was anything but squeamish when releasing its hype video for the upcoming 2024 season.
The video featured superstars such as New York Jets quarterback Aaron Rodgers, Indianapolis Colts quarterback Anthony Richardson, former New England Patriots head coach Bill Belichick, reigning Super Bowl champions the Kansas City Chiefs, and of course Taylor Swift.
Swift appeared in the video five times, more than the aforementioned NFL personalities and other players such as quarterbacks Lamar Jackson, Dak Prescott, Josh Allen and Daniel Jones.
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Taylor Swift will perform in Munich on July 27, 2024. (Thomas Niedermueller/TAS24/Getty Images for TAS Rights Management)
The Swift Effect was in full swing during the NFL season, when the romance between the pop star and Chiefs tight end Travis Kelce really took off. Swift first performed at Arrowhead Stadium when the Chiefs took on the Chicago Bears to open the season, and quickly became a fixture.
Former New York Giants offensive lineman Justin Pugh told Fox News Digital that having Swift associated with the league was good for everyone, especially when it came to cashing the checks.
“Taylor Swift has brought new attention and new clothing. Look at Kristin Juszczyk, she helped bring her clothing brand online. Now she has a licensing deal,” he said. “The sports business, particularly the business with the NFL, (the NFL gets) 48.23% of every dollar that goes into that channel. The more dollars that go into that channel, the more can go into our salary cap, into our benefits and for the players. So who wouldn’t want that?
“Show her more opportunities (in) the NFL. Let’s make sure everyone in America is watching. It’s good for our bank account.”
In addition, Swift opened the NFL to a whole new fan base in 2023.
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According to Patrick Mahomes, the team’s All-Star quarterback, Taylor Swift “designs plays” for the Kansas City Chiefs. (Patrick Smith/Getty Images)
MarketWatch reported in February that the NFL benefited from Swift’s involvement with the Chiefs, with the brand’s value increasing to $122 million in just a few months and NFL viewership in the 12- to 17-year-old age group increasing by 53 percent.
CBS Sports reported that female viewership for Super Bowl LVIII also increased 9% compared to Super Bowl LVII.
NFL Commissioner Roger Goodell even commented on the trend before the Super Bowl.
“The Taylor Swift effect is also positive,” Goodell said, according to FOX Sports. “Both Travis and Taylor are wonderful young people and they seem very happy. She understands great entertainment and I think that’s why she loves NFL football.”
Goodell also suggested that Swift’s presence at the games contributed to an even greater “buzz” for the league.
Taylor Swift (AP Photo/Ed Zurga)
“I think it’s great that she’s involved. It obviously creates excitement. It creates another group of young fans, especially young women, who want to know why she goes to this game and why she cares about this game. Besides (her relationship with) Travis, she’s a football fan, and I think that’s great for us.”
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Swift will likely be the center of attention again when the season begins and the Chiefs look to accomplish something no NFL team has accomplished in the Super Bowl era: win three consecutive Super Bowl titles.
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