Multichannel TV advertising: balancing linear advertising and streaming
Justin Fromm, Head of Insights, Samsung Ads For years, advertisers have been primarily focused on navigating the linear and streaming TV landscape, continually striving to effectively reach viewers and drive business results. Keeping up with the evolving ecosystem remains a…
The rise of live sports streaming on platforms
Kenneth Suh, Chief Strategy Officer, Nexxen Sports and streaming seem to be everywhere lately – front and center, dominating the news, and mentioned on major corporate conference calls. They’re practically inescapable, and the resulting convergence of sports and streaming is…
