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Nielsen

YouTube’s living room ambitions are paying off: YouTube is the first streamer to claim 10% of all television viewing time

YouTube‘s tireless work to challenge network television has paid off: According to the latest data from , it is officially the first streaming platform ever to exceed 10% of total living room TV usage Nielsen. This milestone was reached in…

The very clever bundle game of the NCTC, iSpot is JICced

1. The very clever bundle game of the NCTC The collapse, or more accurately the write-off, of the linear TV business has made headlines in the mainstream media this week. They seem rightly shocked, as if they had just discovered…

Nielsen: Max’s “House of the Dragon” tops the weekly TV streaming list of households for the first time until July 14

Phia Saban in Max’s “House of the Dragon” Erik Gruenwedel 8 August 2024 In its fourth consecutive week with more than a billion minutes of viewing, Max’s “House of the Dragon” climbed to number one on the Nielsen household TV…