Deluzio’s first commercial focuses on relief work in Eastern Palestine
Pennsylvania Rep. Chris Deluzio’s first ad of his re-election campaign focuses on his work in response to the 2023 train derailment in East Palestine, Ohio. “Disasters like this happen when companies put their profits above the safety of our families,”…
How the Daily Mail’s direct sales efforts are building advertiser confidence in its programmatic business
The best way to build advertiser trust is to work directly with brands, according to the Daily Mail. The paper still generates most of its digital revenue from programmatic advertising, but it is increasingly relying on direct sales of tailored…
How Samsung saved Olympic media money by giving athletes 17,000 phones
Media buying for the Olympic Games isn’t cheap. That’s why Samsung has found a new marketing trick for Paris 2024: It’s giving away its phones to athletes. For The Drum’s consumer tech focus, the CMO explains why. Benjamin Braun, Chief…
Harris proposes tax cuts for newborns and funds for first-time home buyers
Vice President Kamala Harris, the Democratic presidential candidate, will unveil a series of economic policy proposals on Friday, including a new child tax credit. The proposal would provide a $6,000 child tax credit in the first year of a newborn’s…
AI Briefing: This is what transparency for AI-powered brand safety technology could look like
After Adalytics’ new report questions the effectiveness of AI-powered brand safety technology, industry insiders have more questions about what works, what doesn’t, and what advertisers are paying for. The 100-page report, released Wednesday, examined whether brand safety technologies from companies…
