The bombshell actress is now the soap brand’s ‘Body Wash Genie’.

Sydney Sweeney is making a splash with her latest celebrity endorsement as a “Body Wash Genie” for men’s grooming company Dr. Squatch up.

The Emmy nominee euphoria AndThe White Lotus The actress helps launch the company’s new “natural” shower gel in a new foam campaign. In a series of playful photos and videos, Sweeney introduces the brand’s newest shower formula and probably gets potential customers lathering up, too.

“There’s something irresistible about a man who knows how to care for his skin and men who have Dr. “Not using Squatch’s new Natural Body Wash is missing the mark,” Sweeney said in a statement from the soap brand, adding she is particularly “obsessed with Coconut Castaway” in the Dr. Squatch.

Dr. Squatch — best known for organic soaps and beard products — adds that it channels Sweeney’s “fun, playful energy” to reach men in need of better body cleansing. The shower gel costs $15 per bottle and is available online through Dr. Squatch and available elsewhere. It could certainly be popular with Sweeney fans looking to upgrade from their usual drugstore shower gel.

In other Sweeney news, among the breaking news Everyone but you The actress’s upcoming projects include her plans to star in a feature film about the life of boxer Christy Martin, who was America’s favorite pugilist of the 1990s.

Tags: shower gel Dr. Squatch Entertain Entertainment Care Men’s Care Sydney Sweeney