Japanese anime merchandise market

Dublin, August 9, 2024 (GLOBE NEWSWIRE) — The report “Japan Anime Merchandising Market Size, Share & Trends Analysis Report By Product (Figurine, Clothing, Books), By Distribution Channel (Online, Offline) And Segment Forecasts, 2024 – 2030” has been added to The Offer.

The Japanese anime merchandising market is expected to reach a value of $9.36 billion by 2030, growing at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2030.

The increasing mental stress levels among young people have led to an increase in the consumption of anime content and related merchandise collections among Japanese viewers. Animation has had a positive impact on the mental health of young people by reducing their stress levels. Anime and manga are widely accepted forms of entertainment in Japan, enjoyed by people of all ages.

Middle-aged anime fans have diverse tastes and preferences, from classic series to newer titles, which contributes significantly to the diversity and growth of the market. The government recognizes the cultural significance of anime as an art form and cultural export, and supports efforts to preserve and conserve anime-related artifacts, artwork, and historical sites.

This includes funding museums, archives, and preservation projects dedicated to preserving Japan’s anime heritage for future generations. The government’s view of anime and manga content has shifted from merely viewing it as artistic material to viewing it as cultural material for the Japanese industry and population.

The cultural affairs agency aims to prevent the outflow of manga, preserve manga culture, and use it as a tourism resource to attract Japanese fans from abroad. The COVID-19 pandemic had a negative impact on market growth. Release schedules for new anime content were disrupted, leading to delays in the production and release of anime seasons, episodes, and movies. This made it difficult for the industry to take advantage of timely promotional opportunities. In addition, anime conventions and events were canceled or postponed due to safety concerns, reducing overall merchandise sales and depriving fans of opportunities to engage.

Highlights of the Japanese Anime Merchandising Market Report

• The figure segment dominated the market, accounting for 38.0% in 2023 due to the growing popularity of anime culture.

• The online sales channel segment dominated the market and is expected to grow the fastest from 2024 to 2030 with a compound annual growth rate of 9.5%.

• The growth of this market is driven by factors such as strong cultural promotion by the government, intellectual property protection, industry support, tourism, international cooperation, digital distribution and promotion of goods export.

• In November 2023, COVER Corporation announced the release of new Hololive Meet 2023 Ambassadors items as part of an official partnership with Tokyo Otaku Mode Inc.

• Merchandise released includes stickers, badges, handwritten postcards, trading cards, phone charms, strap sets and acrylic stands

The story continues

Featured companies

Main features:

Main topics covered:

Chapter 1. Methodology and scope

Chapter 2. Summary
2.1. Market outlook
2.2. Segment outlook
2.2.1. Product outlook
2.2.2. Outlook on sales channels
2.3. Insights into the competition

Chapter 3. Variables, trends and scope of the Japanese anime merchandising market
3.1. Market outlook
3.1.1. Market outlook for the parent company
3.1.2. Related/complementary market prospects
3.2. Market dynamics
3.2.1. Market driver analysis
3.2.1.1. Growing popularity of anime content
3.2.1.2. Increasing use of technology and tools to produce goods and collaborate with brands
3.2.2. Analysis of market restrictions
3.2.2.1. Increasing prevalence of product piracy and counterfeiting
3.2.2.2. The goods market in Japan is saturated and characterized by intense competition
3.2.3. Market opportunity analysis
3.2.3.1. Increasing technology integration such as AR/VR, artificial intelligence tools
3.3. Analysis tools for the Japanese anime merchandising market
3.3.1. Industry analysis – Porter’s
3.3.2. PESTEL analysis

Chapter 4. Japanese Anime Merchandising Market: Product Estimates and Trend Analysis
4.1. Product market share, 2023 and 2030
4.2. Segment Dashboard
4.3. Japanese anime merchandising market by product outlook
4.4. Market size, forecasts and trend analysis, 2018 to 2030
4.4.1. Figure
4.4.2. Clothing
4.4.3. Books
4.4.4. Board games and toys
4.4.5. Poster
4.4.6. Miscellaneous

Chapter 5. Japanese Anime Merchandising Market: Distribution Channel Estimates and Trend Analysis
5.1. Market share of distribution channels, 2023 and 2030
5.2. Segment Dashboard
5.3. Japanese anime merchandising market by distribution channels
5.4. Market size, forecasts and trend analysis, 2018 to 2030
5.4.1. Online
5.4.2. Offline

Chapter 6. Competitive landscape
6.1. Current developments and impact analysis by key market participants
6.2. Categorization of companies and competitors
6.3. Provider landscape
6.3.1. List of key distributors and sales partners
6.3.2. Key customers
6.4. Company profiles
6.4.1. Company overview
6.4.2. Financial performance
6.4.3. Product benchmarking
6.4.4. Strategic initiatives

For more information about this report visit https://www.researchandmarkets.com/r/goqdw3

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