On Thursday, Shania Twain made a dazzling appearance on the red carpet at the annual People’s Choice Country Awards in Nashville. The country icon wore a dark halter denim dress with sparkling diamonds. An interesting factor about her outfit is that the star collaborated with Levi’s to bring this dress to life. When designing the outfit, she was particularly inspired by her grandparents’ bejeweled country music men’s outfits.

Shania Twain wears a bejeweled Levi’s dress at the 2024 PCCAs

Shania Twain shined like a diamond as she arrived at the 2024 People’s Choice Country Awards on September 26. According to WWD, the country singer opted for a custom outfit from Levi’s, pairing jeans and diamonds as the star posed for photos. Her stunning mermaid-style denim dress featured an oversized dagger collar and an elegant train.

Twain accented the look with an array of rhinestones and crystals throughout the outfit. These additions were more pronounced in the upper and lower parts of the dress and were more distributed throughout the entire way. She also wore long denim gloves with embellished crystals with the two-piece dress. The gloves also featured sparkly cuffs that matched the oversized collar.

The country icon collaborated with Levi’s to provide her creative input into the brand’s bespoke design. In an interview with E! News, Twain spoke about her contribution to the outfit, saying, “Isn’t that crazy? I love it. I was involved in the sketches, the design, the silhouette and everything. For me that is the joy. It’s not about creating something amazing – it’s about being a part of it.”

Although Twain kept accessories to a minimum, her statement diamond ring on her pinky gloved finger was enough to add drama to the ensemble. The “You’re Still the One” singer opted for a shoulder-length bob with retro ’60s-style blonde hair.

Shania Twain had two things to look forward to at the 2024 People’s Choice Country Awards. Not only did she host the event, but she was also nominated in the 2024 Concert Tour category.

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