Rich Homie Quanthe Atlanta-born rapper Dequante’s Devontay Lamar has died. According to rumors on social media, TMZ confirmed On Thursday afternoon it was announced that the rapper had died, but the cause of death was not officially announced. He was 34 years old.

Best known for songs like “Flex (Ooh Ooh Ooh),” which inspired a dance trend on Vine in 2015, and “Lifestyle,” a collaboration with Young Thug, Lamar was a prominent member of the Cash Money Records side project Rich Gang. His catchy, often quotable songs fit right in at a time when trap music was turning to pop and pop music was turning to trap.

Lamar was born in Atlanta in 1989 and began his career after a stint in prison. “I had two felony convictions at the time, so I tried to focus more on my craft,” Lamar said. told XXL Magazine in 2014. “First it was poetry, and then I wanted to put poetry into a beat, and it went from there. After that I told my story.” The rapper released his first mixtape, I go with every songin April 2012, and a follow-up event, Still thereless than six months later. Still there: Reloaded The following February, his first project landed on the Billboard charts. I promise I will never stop going in made it to number 25 on the rap charts in November.

Lamar’s real mainstream breakthrough came with “Flex (Ooh Ooh Ooh),” a lighthearted song that spawned a dance trend big enough to another Dance trend when “Hit The Quan” by iLoveMemphis took off in the summer of 2015. The song from the mixtape If you ever think I’m going to stop going in, ask RR (Royal Rich)reached number 26 on the Billboard Hot 100 and remains his biggest hit.

In the second half of the 2010s, Lamar was dealing with legal problems, including his former record label TIGAnd Drug offenses in Georgia in 2017. Lamar released his last EP with music, Family & Mulalate 2022, and only performed at festivals last May. This month he thought about Stone carving about his legacy and in particular what he wants to leave to his four children: “Because I am their father, I am their biggest hero. So I want the message to be inspirational; I want the message to be motivational; I want the message to be encouraging.”