NEW YORK And ATLANTA, 18 September 2024 /PRNewswire/ — ReachTV, the largest streaming TV network for travelers with over 50 million viewers monthly, and The Weather Company, the world’s most accurate weather service,¹ today announced a national partnership to provide weather forecasts to travelers at ReachTV’s 90 airport locations.

As the exclusive weather provider for ReachTV, The Weather Channel, The Weather Company’s leading consumer brand, will provide 1-minute travel forecasts tailored to ReachTV’s extensive screen network at 2,400 airport gates and 750 airport locations, including bars and restaurants. The localized 1-minute segments will include current conditions, today’s forecast and this week’s forecast at the airport and surrounding areas, as well as a national forecast with possible weather-related travel delays across the U.S.

Travel forecast content is created and customized using ReelSphere, The Weather Company’s latest innovation for the broadcast industry and streaming platforms. Powered by advanced AI technology, ReelSphere’s hyperlocal video creation engine quickly generates and delivers compelling, relevant and impactful weather content 24/7 for CTV, mobile, social and other digital platforms.

“ReachTV is committed to not only entertaining travelers with our extensive lineup of original programming and live sports, but also providing them with important information that can help them on their journey,” said ReachTV CEO and Founder. Lynnwood Bibbens“The Weather Company’s accurate and innovative weather services are the gold standard and will add incredible value to our screens at airports across the United States.”

“Increasingly unpredictable weather conditions and increasingly severe storms have made access to reliable weather data even more important, especially for travelers on the move,” said Joe FiveashHead of Corporate Media and New Business at The Weather Company. “Being part of the ReachTV network allows us to continue to reach people whenever and wherever they need actionable weather forecasts. And our content produced by ReelSphere helps travelers stay up to date with the most relevant and interesting weather details so they can make more informed travel decisions related to the weather.”

About ReachTV
ReachTV is a free, ad-supported streaming TV network with more than 50 million viewers per month. The network is distributed in 750 locations and serves 2,400 airport gates and 500,000 hotel rooms in North America. ReachTV brings together technology, data and storytelling to give viewers a new connected, shoppable media experience that includes an extensive library of live sports and premium original content. ReachTV’s current content partners include the NFL, TikTok, LIV Golf, ACC Football, ACC Men’s & Women Basketball, Variety, Hollywood Reporter, Business Traveler, Billboard, Nexstar Media’s CW Network, Stage Access, Drone Racing League, the Harlem Globetrotters, Brinx.TV and more.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of the weather. With deep industry expertise and highly accurate, rich weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable and privacy-preserving way. The world’s most accurate As a leading weather service, the company serves hundreds of corporate clients in media, advertising, aviation and more, and is reached by hundreds of millions of monthly active users through digital properties from The Weather Channel (wetter.com) and Weather Underground (wunderground.com). For more information, see weathercompany.com.

¹ ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022,
https://forecastwatch.com/AccuracyOverview2017-2022, commissioned by The Weather Company.

Source: The Weather Company

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