Albinder Dhindsa, co-founder and CEO of Blinkit, took to social media to announce a milestone for the company on the eve of Rakshabandhan 2024.

Taking to the microblogging site, Dhindsa wrote on X, “We are going to break the highest daily order record on Blinkit in a few minutes. We also hit the highest OPM (orders per minute), GMV, chocolate sales and most other metrics ever today! And at the peak, we hit 693 RPM (rakhis per minute). Thank you to all our customers (especially those who placed their first Blinkit order today) for trusting our service. Happy Raksha Bandhan to all 💛.”

A username from Think4Tomorrow responded, “It’s time to split from Zomato, separate listing is required.”

Another wrote: “Coming to all phones like Amazon and Flipkart. Delivers in 10 minutes ❤️ Love to you! Looking forward to seeing this soon 🔜.”

Raksha Bandhan is a popular Indian festival that honors the deep bond between siblings and is celebrated on a Monday this year. It is celebrated with the tying of the holy Rakhi. This tradition represents love, protection and the special relationship between brothers and sisters.

“Laddu was the winner”

The rituals of Raksha Bandhan typically include tying the rakhi, a sacred band, around the brother’s wrist, placing a tilak (a mark on the forehead) to symbolize blessings and protection, and exchanging gifts. These acts are accompanied by celebratory meals and family gatherings that strengthen family bonds and mutual affection.

Also read: Raksha Bandhan 2024: Blinkit offers limited-time international orders Learn more

In another post, the CEO of Blinkit said“It’s a close race between Laddu and Gulab Jamun. But the real surprise today was the sales of Kaju Katli. For context, Laddu was the winner among these three on Raksha Bandhan last year!”

Overall, Raksha Bandhan is a heartfelt celebration of the protective bond between siblings, with the customs reflecting deep-rooted values ​​of care, respect and unity.

Also Read: Raksha Bandhan 2024: Stocks, MFs, Gold Coins to FDs. List of Financial Gifts You Can Give Your Sister This Rakhi

The delivery platform has now enabled international orders so that people living abroad can order rakhis and gifts for their siblings living in India.

According to Blinkit, the Raksha Bandhan special offer is available until August 19 and customers can order from six countries – the US, Canada, the Netherlands, Germany, France and Japan.

In a post on social media platform X, Dhindsa said, “Raksha Bandhan special – we have enabled international orders on Blinkit until August 19th.”

History of Raksha Bandhan

One of the most popular legends of Raksha Bandhan has its roots in the Hindu epic Mahabharata. According to mythology, Lord Krishna once injured his finger while touching the Sudarshan Chakra. In that moment of distress, Draupadi saw his plight, tore a piece of cloth from her sari and tied it around his wound to stop the bleeding. Moved by her compassionate act, Lord Krishna vowed to protect Draupadi forever.

Also read: Raksha Bandhan 2024: Sales increase expected ₹12,000 Crore, says Confederation of All India Traders

This promise was fulfilled in a striking way when Draupadi was publicly humiliated in the royal court of Hastinapur when the Kauravas attempted to disrobe her. Lord Krishna’s divine intervention ensured that her dignity was preserved, demonstrating the deep bond of protection and loyalty celebrated during Raksha Bandhan.