American fast-casual restaurant chain Portillo’s has announced that it will be testing self-service kiosks in select restaurants to improve the experience for customers and staff.
This strategic test is an important part of the company’s approach to using technology to improve the experience of both team members and guests while optimizing operational efficiency.
The first 24-inch “Bite” kiosks were installed at two locations in the Chicago area: Downers Grove, Illinois (1500 Butterfield Rd) and in the River North neighborhood of Chicago (100 W Ontario St).
These kiosks were developed in collaboration with the technology team at Portillo and Bite, a company specializing in kiosk solutions for restaurants.
The pilot program will soon expand to Portillo’s California restaurants, which will serve as testing grounds to gather insights for potential broader deployment.
The introduction of the new kiosks is intended to enhance, not replace, the traditional dining experience at Portillo’s.
Access the most comprehensive company profiles on the market, powered by GlobalData. Save hours of research. Gain a competitive advantage.
Company profile – free sample
Your download email will arrive shortly
We are confident in the unique quality of our company profiles, but we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by filling out the form below.
By GlobalData
They complement the company’s existing ordering methods, offer customers more options and allow staff to be redistributed so they can focus on providing first-class service.
The company hopes that this step will lead to more intensive interaction between customers and team members as well as new opportunities for employee development.
The kiosks also serve as a platform to promote Portillo’s staple dishes and new culinary creations.
Equipped with large video screens, they offer an appealing visual menu that can lead to larger orders and higher customer satisfaction.
The partnership with Bite reflects Portillo’s focus on quality. The pilot will be evaluated on key performance indicators such as order accuracy, queue reduction and average check size.
Keith Correia, Chief Information Officer at Portillo, said, “We researched best practices across the restaurant industry to identify a next-generation ordering system as a meaningful addition for both our guests and our team members.
“By offering an alternative ordering experience, we’re giving guests another way to order their Portillo’s the way they prefer, while giving our teams the flexibility to focus on what they do best – making delicious food and providing fun, welcoming service. It’s about thoughtfully integrating technology to enhance the classic Portillo’s experience that has delighted fans for over six decades.”
