London, August 19, 2024 (GLOBE NEWSWIRE) – Pixelatethe market-leading analytics platform for fraud protection, privacy and compliance for Connected TV (CTV) and Mobile Advertising, today released the Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising in July 2024.
The list includes the world’s 100 most popular bundle IDs for open programmatic advertising on the most popular CTV platforms, including Roku, Amazon Fire TV, Samsung Smart TVAnd AppleTVRankings are based on global open programmatic advertising data derived from Pixalate. Bundle IDs are ranked after removing invalid traffic (IVT) as measured by Pixalate.
The report also includes the top 10 most popular bundle IDs for each CTV platform across key regions, including North America, Europe, Middle East and Africa (EMEA), and Latin America (LATAM).
Key findings:
- To Amazon Fire TVthe top 100 bundle IDs correspond 89 various CTV apps
- To Rokuthe top 100 bundle IDs correspond 74 various CTV apps
- To AppleTV, The top 100 bundle IDs correspond 97 various CTV apps
- To Samsung Smart TVthe top 100 bundle IDs correspond 79 various CTV apps
Top 10 bundle IDs based on global open programmatic ad spend by platform, measured by Pixalate, July 2024
AppleTV
Roku
Samsung Smart TV
Amazon Fire TV
Why is it important to see the top bundle IDs for CTV apps?
In CTV advertising, programmatic advertisers use “bundle IDs” to identify specific CTV apps. A lack of standardization in bundle ID syntax has led to confusion in ad targeting and measurement and created a vulnerability that ad fraudsters can potentially exploit.
Pixalate’s Bundle ID to App Store ID mapping APIs can help by handling bundle IDs consistently, ensuring accurate tracking, measurement, and reporting.
Over and beyond IAB Tech Lab has issued guidelines for the use of App IDs, and OpenRTB 2.6 provides support for Channel and network objects Information to avoid overloading the bundle ID field.
100 Most Popular Bundle IDs for Programmatic Advertising in CTV (July 2024)
Roku
Samsung Smart TV
AppleTV
Amazon Fire TV
About Pixalate
Pixalate is a global platform specializing in privacy compliance, fraud prevention and data analytics in the digital advertising supply chain. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms and financial analysts across Connected TV (CTV), mobile apps and websites. Pixalate is accredited by the MRC for Sophisticated Invalid Traffic (SIVT) detection and filtering. pixelate.com
Disclaimer
The content of this press release and the Top 100 Most Popular Bundle IDs for CTV (the Report) reflect Pixalate’s opinions regarding factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are opinions, meaning they are neither facts nor guarantees. Pixalate does not share this data to question the standing or reputation of any entity, person or app, but rather to report insights and trends related to programmatic advertising activity during the period under review.
