Meta has signed contracts with well-known actors to lend their voices to the Meta AI chatbot. One of the first voices is Kristen Bell. The fact that Bell is lending her voice is a bit of a surprise. Back in June, she openly expressed her opposition to Meta’s AI using her data.

She reposted a popular Instagram message explaining that she denied Meta her consent to use her content and image to train large language models and demanded that Instagram “get rid of the AI ​​program.”

The prompt states that by reposting, users are denying Meta permission to use their personal information for these purposes. Celebrities including Jessica Chastain, Sarah Paulson, and Ashley Tisdale have reposted a recent version of this prompt—though reposting doesn’t opt ​​you out.

This unease stems from an update to Meta’s terms of service in June that allows the company to use posts, images and online tracking data to train its AI model, Llama 3. You can opt out through a number of settings, although not through a post on Instagram.

The role of AI in the creative industry has sparked heated debate. The entertainment union SAG-AFTRA is fighting to prevent its members from being replaced by AI without consent, and is working with the state of California to pass AI laws that restrict the cloning of AI actors. But artists and actors aren’t necessarily against the technology itself – they just want to be fairly compensated. In the case of Meta The Wall Street Journal The actors reportedly received millions in payments for their contributions.

Representatives of Meta and Bell did not respond to The edgeasked for a comment.