With Generation Z entering the workforce, many young people are choosing careers in skilled trades that require specialized footwear. Keen now has a solution for these new workers who don’t want to sacrifice style for functionality.

Keen Utility, the brand’s work shoe line, last week launched a “modern work sneaker” that combines the safety features of a work shoe with the comfort and design features of a sporty court sneaker. Called the “Overton,” the shoe retails for $140 and is designed for people who work indoors, such as factories and delivery centers, and outdoors in jobs like last-mile delivery.

Featuring KEEN.ReGEN cushioning, a lightweight carbon fiber safety toe cap and a non-slip rubber outsole, the shoes pay homage to the retro-inspired court look that is currently popular in footwear.

“We’re focused on the next generation entering the workforce,” said Todd Lewis, global senior director of product at Keen Utility. “We’re seeing Generation Z embrace (occupations) not just as jobs, but as careers.”

As Lewis explained, this new generation of workers welcomes footwear options that offer comfort and personal style alongside safety elements. They also want versatile footwear that they can wear at work and afterward in more casual settings such as bars, restaurants or shopping malls.

“They’re not looking for their dad’s work shoes,” says Kevin Oberle, senior director of global insights and engagement at Keen Utility. “They want them for themselves.”

The Overton is available in a variety of color combinations in high and low top styles for men and women. The shoe is currently available on Keen’s website and will also be available at several of its wholesale partners.

In the spring, Keen successfully launched its first work shoe, a retro-looking shoe called the Kenton. The popularity of the launch, Oberle said, is evidence of the changing way younger generations choose their work shoes.

“They grew up with this sneaker culture,” Oberle said of Generation Z. “They see sneaker culture as an opportunity to bring influences into life beyond sports.”

Keen also emphasizes the eco-friendliness of its work shoes, which is also of utmost importance to Gen Z consumers. The brand further emphasizes that it is free of PFAS (per- and polyfluoroalkyl substances), commonly known as “forever chemicals” and found in hundreds of product types. Keen also touts its use of recycled materials and responsibly sourced leather.

“This is really the language of Generation Z,” Lewis said. “They grew up with it as a second language and they expect brands to tell that story and execute on it and support it. And I think that’s what we do.”

Looking ahead, Keen sees potential to expand its work sneaker concept to other industries. For example, the brand plans to incorporate some athletic shoe elements into its more traditional work boot line within the American Built range.

“There’s a different consumer coming into stores now,” Lewis said. “Their wants and needs are going to be different. And we have to take that into account, whether it’s sneakers, athletic shoes, casual shoes, boots or even heavy workwear.”