ZDNET’s key findings

• MacPaws CleanMy®Phone is available in the Apple App Store and Setapp save.
• It’s the fastest, easiest and safest way to remove junk from your iPhone or iPad. Plus, a 3-day trial is available.
• However, you still need to keep an eye on what is being deleted as a precaution.

Aside from damage or the desire to upgrade, the main reason for buying a new phone is the need for more storage. This is not surprising, because digital clutter accumulates from day one of use, eating up valuable storage space until it gets out of control and seems impossible to manage.

Also: How I deleted over 175GB of files from my Mac in less than a minute (and you can too)

This is where CleanMy®Phone comes in. Developed by MacPaw, the creators of the highly respected CleanMyMac utilityThis new AI-powered tool is designed to quickly, carefully and safely free up space on your iPhone and iPad.

It’s easy to use: select the module you want, tap a button and you’ll be guided through the process.

View on Apple

These are the three modules offered:

• Declutter: This module comprehensively scans your camera roll, identifying and categorizing unwanted or redundant items. It targets duplicate images, blurry photos, screenshots and screen recordings, TikTok videos, and other digital junk. The goal is to optimize your photo library by removing unnecessary files and freeing up valuable (and not least expensive) storage space.
• Organize: Using AI technology, the Organize module analyzes your photos in depth. It intelligently sorts them into specific folders based on visual themes or subjects, such as travel, pets, food, portraits, and text documents. This feature simplifies photo management and makes it easier for users to navigate through their collections and quickly find specific images.
• Network: This module evaluates your device’s network connection speed. By testing the performance of your internet connection, you can identify potential problems or confirm the reliability of the network for streaming, downloads, and other online activities.

Those who are diligent about managing their iPhone storage space may be familiar with Gemini Photos, another MacPaw product that launched in 2018. As a gallery cleaner, Gemini Photos has provided me with valuable help in cleaning up memory by identifying and removing unnecessary files.

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Building on the success of Gemini Photos, CleanMy®Phone introduces additional features and uses AI technology to further refine the process of identifying unnecessary data.

“CleanMy®Phone goes beyond cleaning; we designed it to improve storage management and organization on your iOS and iPadOS devices,” says Rostislav Bogdanov, Product Manager of CleanMy®Phone at MacPaw. “Born from the legacy of Gemini Photos, it is an advanced tool powered by our own AI algorithm that helps efficiently clean and organize digital storage space, with a vision to become an ultimate all-in-one iOS/iPadOS care app in the future.”

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I had the opportunity to use a pre-release version of this app for several weeks and was extremely pleased with its features. Although I regularly and diligently delete unnecessary items from my photo library, this tool successfully uncovered a significant amount of content that had previously been overlooked. It performed remarkably well in detecting blurry photos and uncovering hidden “gems” that I hadn’t noticed.

Buying advice from ZDNET

CleanMy®Phone requires an iPhone running iOS 16.0 or later or an iPad running iPadOS 16.0 or later and is available from the Apple App Store for $25 per year in the UK (prices vary by region). There is also a free three-day trial so you can try the app before you decide. The app is also available via Setapp by MacPaw Software service.