The way Americans consume television has undergone a profound change in recent years. This change is characterized by the dominance of streaming services, the rise of cable television and changing viewing habits. From 2023, over 80% of US households Subscribe to at least one streaming service. Popular platforms like Netflix, Hulu, Amazon Prime Video, Disney+ and HBO Max are at the forefront.

With the development of Streaming services Consumption, United Communication has shown that fiber optic Internet plays an essential role in the entertainment of modern American households.

Streaming dominance and the need for speed

Streaming services have quickly become the preferred choice for entertainment. Netflix alone offers around 74 million US subscribersthe demand for fast, reliable internet has never been greater. Fiber optic internet, with its superior speed and bandwidth, ensures users can enjoy seamless streaming experiences, free from the frustrations of buffering and lag. Unlike traditional DSL or cable connections, fiber optic provides consistent performance even during peak usage times, making it ideal for homes with multiple devices and users.

Cord cutting is a growing movement

The cable TV trend, where people cancel their traditional cable or satellite TV and use streaming services instead, is growing. By 2023, it is estimated that 27% of US households had canceled their cable serviceand the number continues to rise every year. This shift underscores the growing reliance on internet-based services for television viewing. As more households switch to streaming, a robust internet infrastructure becomes critical. Fiber optic internet meets this demand by providing unprecedented speed and reliability, essential for uninterrupted streaming of high-definition and 4K content.

Television beyond the TV: Smart devices are changing the rules of the game

Smart TVs (is used by about 60% of streaming households) and streaming devices such as Roku, Amazon Fire TV, Apple TV and Chromecast (is used by about 40% of streaming households) have become popular options. Additionally, most streaming services offer app-based platforms for mobile devices, allowing viewers to stream their favorite shows on phones, tablets, and laptops. All of these devices rely on a stable and fast internet connection to deliver high-quality video content. Fiber optic internet also provides the bandwidth needed to support multiple devices simultaneously, allowing every member of the household to stream their favorite shows and movies without compromising on quality.

Streaming has changed television behavior

Americans now spend more than three hours a day watching television, with more than half of that time spent watching streaming content. Series marathons has become common practice, with 70% of viewers regularly engaging in marathon viewing sessions. This change in viewing habits places significant demands on internet connections, as binge-watching for extended periods of time requires uninterrupted high-speed internet. Fiber optic internet, with its low latency and high download speeds, is ideally suited to meet these demands, providing binge-watchers with a smooth and entertaining viewing experience.

Get the full power of streaming services with Fiber Internet from United Communications

With its superior speed, reliability and capacity, fiber optic internet is essential to meet the demands of our modern television landscape. As streaming continues to dominate and viewing habits evolve, the role of fiber optic internet in providing a seamless and enjoyable television experience will become increasingly important. Unlock the full potential of your favorite streaming services with United Communications fiber optic internet!

Connect with United Communications!

United Communication is a leading provider of Internet and phone services to large businesses and residential customers in Middle Tennessee. United has received national and regional recognition, including a 2024 Gold Stevie® Award at the 22nd American Business Awards.®Best Workplaces 2024 and 2023 by the Nashville Business Journal, Top 100 Fiber-To-The-Home Leader 2023, 2023 Torch Award by the BBB, and a Smart Rural Community Provider℠.

United operates more than 3,800 miles of fiber optic cable covering parts of Bedford, Davidson, Franklin, Giles, Lincoln, Marshall, Maury, Moore, Rutherford, WilliamsonAnd Wilson counties. United Communications is a service of Middle Tennessee Electric.

United offers fiber optic and high-speed Internet throughout much of Middle Tennessee, but continues to expand fiber optic lines to reach rural areas and underserved communitiesMany areas are either under construction or planned for expansion. Find your Address availability to find out when United Communications is coming to your address.

Learn more about United Communication and start your multi-gigabit fiber optic connection today!

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