Mattel expands its range with two new inclusive dolls
Barbie has added two new dolls to its inclusive Fashionistas line in 2024: a blind doll and the first black Barbie with Down syndrome.
What better way to live in a Barbie world than with a Barbie phone?
HMD (Human Mobile Devices) on Wednesday unveiled its Barbie flip phone, designed with lots of nostalgia in pink and no social media. The company has partnered with Mattel to create the retro device that will help reduce screen time and focus on living the Barbie lifestyle.
While the device will perform the basic functions of a cell phone like calling and texting, it will not have internet access and will not be able to install social media apps. Instead, the device will come with several Easter eggs, including a “Hi Barbie” voice message when it is turned on.
“It’s pink, it’s chic, it’s sleek, it has a mirror on the front (so you can touch up on the go) and it’s the perfect tool to live your life to the fullest and take a break from your smartphone,” HMD said in a press release.
While the product has been available in the UK since Wednesday for £99 ($130.74), US consumers will have to wait until October to be able to make phone calls like Barbie.
Barbie phone with pink battery, lanyard and additional cases
And as if owning the phone from your childhood dream world wasn’t tempting enough, according to HMD, the product also comes with interchangeable cases, accessories and a beaded Barbie-style phone strap.
When you purchase the Barbie flip phone, the following items are included:
- Two additional back covers
- Crystals, gemstone stickers and other accessories
- Pink Battery
- Pink USB Type-C Charger
- Beaded lanyard and attachable charms
- Glasses cleaning cloth
- Installation instructions
How to buy the HMD Barbie Phone
The HMD Barbie Phone will cost $129 for US customers.
The product’s release date is set for October 1st, but interested buyers can place their pre-order on HMD.com until September 23rd.
The mobile device works with AT&T, T-Mobile and Verizon cellular networks.
The company also recommends following @hmd.unitedstates on Instagram for updates until the release date.
