Vice President Kamala HarrisThe campaign is ramping up its efforts to win over Latino voters in all battleground states by running a health care-focused ad campaign against the former president Donald Trumpas recent polls show her lead over him among these voters is significantly smaller than President Biden’s in 2020.

Starting Tuesday, Harris will run ads arguing that Trump would “take away health care” from millions of Latinos, thereby taking money out of their pockets.

Trump has said little about it Healthcare during the 2024 presidential campaignHowever, this is in contrast to his candidacy in 2016, when he regularly promised to repeal Obamacare, the country’s health law. But numerous attempts by Congress to repeal it during his term failed. In his Debate with HarrisTrump suggested he might want to try again to push for a repeal, but said that if elected he would keep the program in place until something better emerges.

“It’s still never going to be great,” he said during the Obamacare debate. “If we can come up with a plan that costs our people, our population less money and provides better health care than Obamacare, then I would definitely do it. But until then, I would implement it as best as I can.” Asked if he had a plan to replace it, Trump replied: “I have ideas about a plan.”

Harris’ ad blitz is part of a $370 million investment in television and digital advertising running through Election Day and aimed at reaching voters in key states in both English and Spanish.

The new ads include “Yamelisa,” in which a diabetic living in Allentown, Pennsylvania, describes her lifelong financial struggle to pay for insulin after she was diagnosed with diabetes at age 10. The ad credits Harris for capping the monthly cost of insulin at $35 and targets voters in Pennsylvania, Michigan, Wisconsin, Georgia and North Carolina.

The second ad, “Stop Him,” targets Mexican American voters in Nevada and Arizona and shows a doctor warning Latino voters that Trump intends to leave them uninsured because he plans to repeal the Affordable Care Act.

Harris’ standing among Latinos, a key voting bloc in several battleground states, does not match traditional support for the Democratic presidential nomination.

A new NBC News poll shows Harris has 54% support among Latinos, compared to 40% for Trump, but her lead among that demographic is narrower than that of Democratic presidential candidates in the last four presidential cycles.

A recent New York Times/Siena poll also shows Harris with an 8-point lead over Trump among Latinos in Arizona, 49% to 41%. But it lags Mr. Biden’s 2020 performance among Latino voters — he won 61% of the Latino vote in Arizona, compared to Trump’s 37%.

During her campaign, Harris made campaign rallies to Latinos in Las Vegas on Sunday, going over her economic proposals and highlighting her successes in helping America’s middle class throughout her political career.

“We need to lower the cost of living,” she told the crowd in Nevada. “Even though our economy is doing well in many ways, the prices for everyday things like food are still too high. You know it and I know it, so I have a plan that includes reducing the cost of everything from health care to food.”

Harris highlights her economic agenda on the road and the Biden administration’s work on affordable access to health care. But voters in all battleground states, who tell CBS News that economic issues are at times a primary concern, appear skeptical of Trump and Harris’ plans and proposals.

“As a young person, I don’t see a lot of decisions being made for the younger generation,” said Stephanie Camerino, a student in Nevada who says she is struggling to finance her education. “It’s hard, but I still see who I’m going to vote for.”

“She was in power the whole time,” said Carlos Gutierrez of Tucson, who says he won’t vote this time. “Nobody did anything for our families. Empty promises.”

Harris has relied heavily on surrogates to deliver her message to Latino voters, including her husband, Second Gentleman Doug Emhoff, who ran a “Latinos con Harris-Walz” campaign in early September with the Latino-crowded city of Allentown , Pennsylvania, spoke event. There are some Latinos who look beyond political ideology when considering their votes.

“I’ve voted Republican before,” said Jose Rosado, an Allentown, Pennsylvania, resident who attended Emhoff’s event. “But in the current political situation, I think we really need a candidate in the White House who is not just about conservative values ​​versus liberal values, but about representing values ​​for the people of the country.”

The campaign still often finds Latino voters in the seven battleground states that are likely to decide the election and who steadfastly support Harris because they fear a second Trump presidency.

“She would be able to help us in any situation,” Viera Lopez, a retired nurse from Nevada, told CBS News. “It’s not for itself, it’s for the people.”