In the new season, every locally produced game will be streamed live on new apps and broadcast over the air.
Sunrise, Florida. And NEW YORK, 13 August 2024 /PRNewswire/ — The defending NHL Stanley Cup champions, the Florida Panthers, have announced a multi-year strategic alliance with ViewLift, a leading digital content distribution and monetization platform, to launch a new fan-focused direct-to-consumer (DTC) streaming service. This service will enable Panthers fans to stream all locally available games live on major devices, including web, mobile and connected TV platforms.
In partnership with Scripps Sports, which will broadcast the games on local stations WSFL (Channel 39), WHDT (9) and a yet-to-be-announced station in Fort Myers, the new streaming service will enhance fan engagement with multiple viewing options. Panthers fans in South Florida and the surrounding region now have unprecedented access to live game content as well as on-demand video and original short-form programming, whether at home or on the go.
“We are very excited to partner with ViewLift to provide our fans with a premium streaming experience,” said Mark ZartharChief Strategy Officer of the Florida Panthers. “Our goal is to increase accessibility and ensure all Panthers fans have access to our games anytime, anywhere, and with the expertise of Scripps Sports and ViewLift, we are confident our new distribution will accomplish just that.”
The new streaming service will launch in time for the upcoming season, with additional features and content announcements to follow. ViewLift, already a trusted supplier to the NHL and home of former league champions Vegas Golden Knights and Washington Capitals, will create Panthers-branded content across multiple platforms. The Panthers’ streaming service will deliver live games, on-demand content and more, enhancing the overall fan experience.
“South Florida means more than great beaches and a great nightlife – it is now also home to the best hockey team in the world,” said Rick AllenCEO of ViewLift. “We are honored to be the Panthers’ streaming partner and, together with our friends at Scripps Sports, to reach more fans in the team’s region than ever before. Watching at home or on the go will now be as fast and fluid as watching the Cats.”
The Florida Panthers will leverage ViewLift’s best-in-class streaming platform to optimize content delivery, fan engagement, personalization and marketing campaigns, and maximize monetization opportunities through flexible business models. Additionally, the team will benefit from real-time analytics from performance tracking across all OTT devices, enabling continuous improvement of the fan experience.
About the Florida Panthers:
The southernmost team in the National Hockey League, the Florida Panthers, just won their first Stanley Cup, which saw the club win the 2023–24 Prince of Wales Trophy as Eastern Conference champions, en route to a third Stanley Cup Final appearance and the first Stanley Cup in franchise history. Under General Manager Bill Zito and head coach Paul MauriceThe Cats have developed into a tenacious, dynamic and exciting team, led by Captain Alexander Barkov and superstar striker Matthew Tkachuk. At home in Sunrise, Florida.At the Amerant Bank Arena, the Panthers welcome fans from the tri-county area, the South Florida region and beyond. An organization with deep roots in the community, a grassroots program, Heroes Among Us, honors a military veteran at each game.
About ViewLift:
ViewLift is a full-service digital content distribution platform that enables sports leagues and clubs, entertainment companies, local TV stations and others to monetize their content through native branded apps on the major OTT devices including web, mobile, TV-connected devices, smart TVs and gaming consoles. ViewLift offers its clients a range of monetization models on a proprietary platform with advanced real-time analytics. ViewLift’s clients include the NHL, Washington Capitals, Wizards and Mystics, Vegas Golden Knights (another joint project with Scripps Sports), LIV Golf, NBC Universal, TEGNA and others. Visit www.viewlift.com.
About Scripps Sports:
Scripps Sports serves professional and collegiate sports leagues, conferences and teams with local market depth and national reach of up to 100% of television households. Scripps Sports currently has partnerships with the Women’s National Basketball Association, National Women’s Soccer League, the National Hockey League’s Vegas Golden Knights and the NHL’s new Utah Hockey Team, as well as the NCAA’s Big Sky Conference. Scripps Sports is a division of The EW Scripps Company (NASDAQ: SSP), a Fortune 1000 American media company committed to a better-informed world.
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Media contacts: Florida Panthers |
ViewLift |
Scripps Sports |
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Chrissy Parente |
Mahesh Kumar |
Michael Perry |
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(email protected) |
(email protected) |
(email protected) |
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+1 954-835-7714 |
+91 996-482-1044 |
+1 513 259-4718 |
SOURCE ViewLift
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