Get ready to experience the thrill of cinema with Five Star Chicken’s latest campaign, “40 Years of Delights Worth Remembering”. Known for its wild and entertaining campaigns, Five Star Chicken has already captured the hearts of audiences with “The Movies That Made (From) Us”, a user-generated campaign that won prestigious awards including a Bronze Lion at Cannes 2023, 2x Gold in One Asia, Silver in Adfest and Best of Storytelling in YouTube Works. Building on this legacy of creativity and dedication, Five Star Chicken is back in partnership with BBDO Bangkok with a campaign that promises to give you goosebumps.
To celebrate its 40th anniversary, Five Star Chicken proudly presents “40 years of deliciousness worth remembering.” This campaign stands out by depicting iconic movie moments reimagined with real Five Star consumers in mind. Imagine the unforgettable water-shaking scene from the dinosaur blockbuster, the powerful Spartan kick, heart-stopping Korean zombies on a train, and the touching sci-fi father-daughter reunion—all brought to life with a Five Star twist.
The film features five of Five Star Chicken’s most popular products: grilled chicken, fried chicken, chicken rolls, chicken with fish sauce, and more. Even as I write this, I can’t help but want to try it! The visionary behind this masterpiece is Thailand’s own Cannes award-winning director Teerapol Suneta of Suneta House, known for the innovative “The Movies That Made (From) Us” and the viral sensation “My Parent is a TikToker.”
Thasorn Boonyanate, Chief Creative Officer of BBDO Bangkok, perfectly sums up the essence of the campaign: “As we celebrate 40 years of Five Star Chicken, we want to remind our consumers of our core values. Unlike other brands that focus on frequent promotions, we ensure that our products are always worth the money – price, value, taste and quality. From the polar oil we use to fry our chicken in all 6,000 outlets to the premium chicken rolls served in five-star hotels, we maintain our commitment to excellence. Despite economic challenges, we do not compromise on quality or quantity. Our brand is truly worth remembering and we hope our audience enjoys this nostalgic cinematic trip and grabs a Five Star Chicken on the way home, at lunch or anytime.”
Immerse yourself in the magic of the movies with Five Star Chicken and enjoy a campaign that is as unforgettable as the meals themselves!
