EXCLUSIVE: Chick-Fil-A is aggressively moving into the entertainment space, with plans to launch a slate of original titles for its own streaming platform.

According to Deadline, the fast-food company is working with a number of major production companies, including some studios, to develop family-friendly shows, particularly in the unscripted space. There are also ongoing discussions about licensing and acquiring content.

We hear that this is a family-friendly game show from Glassman Media, the company behind NBC’s The walland Michael Sugar’s Sugar23, which is behind series such as Netflix’s Dead girls don’t lieDeadline has learned that ten episodes have been ordered for this series.

Budgets for the unscripted films are believed to be around $400,000 per half hour. Sources have told us that production is expected to begin later this year and that scripted projects and animation are also being discussed.

Brian Gibson, who has worked on series such as History’s Top equipment Remake and Fox’s adaptation of The X-factor, is in charge of programming and is in talks with various producers.

Chick-Fil-A, known for its chicken sandwiches, is the latest company outside the entertainment industry to produce its own products, joining companies like Lyft, which produces shows like Happy Lyft, a game show with Bob The Drag Queen as host, and Airbnb, which previously produced documentaries Gay choir Deep South which aired on MTV.

Chick-Fil-A, which operates over 3,000 restaurants in the U.S., previously created content for its own website before Stories from Evergreen Hillsa series of short animated films. The company also specializes in other areas, such as the production of puzzles and games for children under the Pennycake brand.

A source told Deadline that it was a positive move for the reality TV industry, which has struggled in recent years, and another source added that it was a good opportunity, comparing it to branded content. Chick-Fil-A declined to comment.