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Chick-fil-A launches a streaming service
Massachusetts

Chick-fil-A launches a streaming service

Additional sauces and some unscripted content please.

Chick-fil-A – yes, that Chick-fil-A – wants to launch a streaming platform. The fast-food chain is working with Hollywood production companies and studios to develop family-friendly, mostly improvised original shows. The chicken house is also in talks to license and acquire content, according to a source who pitched a project.

One of these programs is a game show from Glassman Media (NBC’s “The Wall”) and Sugar23 (Netflix’s “13 Reasons Why”), for which ten episodes have been ordered.

Sources say budgets for unscripted productions are about $400,000 per half hour. Chick-Fil-A is also considering scripted projects as well as animation. Brian Gibson, a former “Top Gear” and “The X Factor” star, is leading the programming.

Chick-fil-A is, of course, known for its chicken sandwiches and waffle fries, but the company also wants to get into the reality TV business, which has been shrinking in recent years. Previously, it produced a series of short animated films for its “Stories of Evergreen Hills” website and launched Pennycake, its own brand of children’s games and puzzles.

It’s not the first company outside of entertainment to get involved in the streaming wars. Brands like Lyft and Airbnb have staked claims in the space before. Bob the Drag Queen hosted the ride-sharing game show “Lucky Lyft,” while MTV aired the Airbnb-produced “Gay Chorus Deep South.”

According to QSR, Chick-fil-A’s more than 3,000 restaurants have the highest sales per store of any fast-food chain in the U.S.

Deadline announced the news.

Chick-fil-A – $10,000 (incl. VAT)

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