NEW YORK—Amagi announced that it is collaborating with Caracol Television, Colombia’s leading broadcaster, content producer and distributor, to launch and expand its FAST (free, ad-supported streaming television) channel across Latin America.
Under the agreement, Caracol Television will leverage Amagi’s cloud-based solution suite, which includes automated broadcasting, content scheduling, advanced analytics and advertising tools. This comprehensive offering will enable Caracol to manage, deliver and monetize its FAST channel across multiple platforms.
“Caracol is committed to expanding our reach and content offerings across all regions and the launch of our first FAST channel is a key pillar of this strategy. Given Amagi’s proven track record in the FAST space and its world-class technology platform, we are confident that this alliance will ensure our success in the FAST space and enable us to continue to meet the increasing international demand for our content,” said Felipe Rivas, Director of International Business Development at Caracol Television. “Having closely followed the growth of the FAST ecosystem over the past few years, we are excited to announce that we are entering a new digital era with the launch of Caracol Mix, the company’s first international FAST channel. The channel will broadcast a selection of Caracol Television’s greatest hits, allowing families across the region to enjoy Caracol’s high-quality content for free.”
“Latin America represents a dynamic and fast-growing market for the FAST ecosystem and we are excited to partner with Caracol to unlock this potential,” added Srinivasan KA, Co-Founder and Chief Revenue Officer at Amagi. “Amagi’s proven cloud-based technology provides Caracol with the flexibility, scalability and expertise to efficiently launch and manage its FAST channels. I am confident that this collaboration will enable Caracol to reach new audiences and cement its position as a leading content provider in the region.”
Amagi offers a comprehensive range of channel creation, distribution and monetization solutions. Its global customers include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cox Media Group, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade and The Roku Channel.
