Caitlin Clark helps Fever achieve enormous growth in ticket and jersey sales as well as on TV
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The Caitlin Clark effect was real and tangible for the Indiana Fever in the first half of the 2024 WNBA season.
Indiana released its mid-year report, which shows a significant increase in… well, basically every category imaginable. The Fever’s ticket and jersey sales are up significantly. They’re also appearing on national television much more frequently than in the past.
This is what you should know about the half-time report.
Indiana Fever jersey sales skyrocketed
Fever jersey sales are up 1,193%. The Fever have set the single-game sales record at the team store for Gainbridge Fieldhouse four times.
Ticket sales for the Indiana Fever have increased by over 250%
The Fever’s ticket sales increased 264.6% (year-over-year). Indiana was the best WNBA team in terms of total home and away attendance.
Play-offs? How many more wins do Fever need to end their playoff drought? A look at the schedule.
Indiana Fever is broadcast nationwide on television … often
It was already known before the season that the Fever would get the most national TV games in 2024 (36 at the time), but this number has now risen to 38.
Indiana Fever continues to break broadcast records
At the season break, the Indiana Fever were the most watched team in the league with ten broadcasts, breaking all viewership records.
Indiana Fever is the top professional sports team in terms of social video views
The Fever had 800 million social media views from April to July. They were also the most video-consuming team (WNBA, NBA, NFL, NHL or MLB) during that time period. Indiana had 1.8 million social media followers (No. 1 in the WNBA) and gained 1.3 million from April 15 to July 19 (a 266% increase).
Corporate sponsorship for the Indiana Fever increased
The Fever saw a 225% increase in corporate sponsors. Indiana had the largest number of team sponsors in the WNBA.
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