Buffalo Bills fans are considered to be the wildest in the NFL, so it’s only fitting that a Western New York fan won a heated costume contest at Fanatics Fest over the weekend.
The prize? Tickets to the Super Bowl, the NBA Finals, the Stanley Cup, the World Series, Wrestlemania, the MLS Championship and a major UFC fight.
As his sports company’s three-day extravaganza at the Javits Center came to a close, Fanatics founder Michael Rubin wrote on X Sunday: “I saw a TON of incredible superfan outfits at Fanatics Fest this weekend, but Sarah from Buffalo jumping on a table dressed as a Bills fan was by far the most creative of all! I can’t wait to see what outfits you come up with next time.”
In fact, Sarah’s outfit consisted of an entire plastic table and the optical illusion that she was crashing through it – a bizarre Bills tradition that began at tailgating parties in 2015 when someone hurled a Patriots fan through the air in the team’s parking lot.
Local Buffalo radio station WYRK further decoded the costume, reporting, “The winner of the weekend was Sarah from Buffalo with her Bills fan costume, complete with plastic table, Zubaz pants, beer pong and even ketchup and mustard bottles for the big pregame ceremony.”
Attended by 70,000 fans, the celebration featured hundreds of famous athletes, including former teammates Tom Brady and Rob Gronkowski (who walked through the Javits Center dressed in each other’s uniforms to fool the crowd), future boxing rivals Jake Paul and Mike Tyson, and Olympic gold medalists Anthony Edwards and Kevin Durant, who had the crowd chanting “USA! USA!”
Jay-Z also created a pop-up of his 40/40 Club as part of the festivities, and Travis Scott gave an impromptu performance after a Q&A with Rubin and released a series of limited edition cards with Topps.
