Sports travel experiences company Sportsbreaks.com and its sister company for corporate travel to sports teams and organizations, Destination Sport Travel, have now partnered with Brentford of the English Premier League.
Under the agreement, Destination Sport Travel will organise Brentford’s matchday squad as well as corporate travel requirements.
The partnership will also give Brentford fans in the UK and internationally access to a limited number of exclusive packages including a premium experience at Brentford’s Gtech Community Stadium and an overnight stay in a London hotel.
Fran Jones, Brentford’s commercial director, said: “This partnership shows how far we have come in growing our fan base in the UK and internationally.”
Paul Hemingway, Managing Director of Destination Sport Group, added: “We are delighted to announce a long-term partnership with Brentford FC across our Destination Sport Travel and Sportsbreaks.com divisions.
“Destination Sport Travel has supported Brentford FC with its team travel requirements throughout the 2023-24 season and will now continue to do so as part of an expanded partnership, alongside the full launch of our market-leading sports corporate travel service.”
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By GlobalData
Earlier this week, Brentford announced that five of its partners would extend their contracts with the club.
The University of West London, Utilita Energy, Visit Tampa Bay, Naturli’ and Brunner UK have all renewed their contracts with the club.
The west London club won their first game of the 2024–25 Premier League 2-1 at home against Crystal Palace last weekend.
Palace has now agreed a partnership with London-based ventilation company EFAM Air, becoming the club’s official ventilation partner.
The two-year deal will see the EFAM brand featured on advertising boards at Crystal Palace’s Selhurst Park stadium.
EFAM is also working with the Palace Foundation for Life to provide opportunities for residents who want to take part in disability sports. In addition, the ventilation company will become a local partner of the Premier League Kicks Sessions, a programme that aims to use football to create safer communities by empowering young people.
Barry Webber, Crystal Palace’s Chief Commercial Officer, said: “We are delighted to announce this new partnership with EFAM Air and Karl Edwards, a local business and lifelong fan who has been delivering cleaner air for the community’s residents for over 25 years.
In June, Palace agreed to partner with global payments company Guavapay to become the club’s official affinity card partner.
The three-year deal includes the creation and use of limited edition MyGuava cards featuring a Crystal Palace design. The cards will be available to users through the MyGuava app and offer fans the chance to win prizes when they pay with the card.
