Amplify Horse Racing has launched its new Impact Campaign, an initiative that aims to raise $1 million to inspire young people across the country to get involved in horse racing, the organization said in a press release Wednesday.

The campaign will expand the reach and impact of Amplify as the national youth arm of the Thoroughbred industry. Campaign goals include improving educational programs through curriculum creation and implementation and developing a mobile education unit, to name a few.

“Amplify is doing hugely important work for the industry by encouraging youth and young adult participation,” said Annise Montplaisir, Amplify’s CEO. “Now the industry has the opportunity to drive Amplify’s success and secure the future of the sport by supporting our continued national growth.”

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This story was posted in Top News and tagged Amplify Horse Racing, Annise Montplaisir, horse racing evolution, horse racing, horse racing public relations, new campaign, thoroughbreds, Urban Equine.