It’s official – Amazon’s Prime Day sale in October, Prime Big Deal Days, will take place on 8 and 9 October. The mega sale is exclusive to Prime members and offers them 48 hours of discounts on products from categories such as tech, travel, homeware, kitchen appliances and beauty, as many are already starting to think about Christmas shopping.

I’ve been following Amazon Prime Day for over five years, closely tracking key information and deals. Here’s everything I know so far about October’s Prime Day sale – I’ll keep you updated in the lead-up to the event.

JUMP FORWARD When are the Prime Big Deal Days? | Prime Big Deal Days vs. Prime Day | How to sign up for a Prime membership | When do the early bird offers start? | Why trust NBC Select?

What are Amazon Prime Big Deal Days?

Prime Big Deal Days is a variation of Prime Day – a 48-hour sale in October that’s exclusive to Prime members and where brands offer their products at some of the lowest prices of the year. The first Prime Big Deal Days sale took place in 2022, but under a different name. Since then, Amazon has hosted two Prime Day events per year.

When will the Prime Big Deal Days 2024 take place?

Prime Big Deal Days 2024 will take place on October 8 and 9. The event will take place around the same time as 2022 (October 11-12) and 2023 (October 10-11).

Is Prime Big Deal Days different from Prime Day?

Aside from the timing of the sales—Prime Big Deal Days in October and Prime Day in July—the sales aren’t that different. They’re both exclusive to Prime members and last 48 hours, plus brands offer discounts on similar products during both events. Shoppers can also take advantage of lightning deals and early access offers during both events. However, during Prime Big Deal Days, there’s usually more focus on gift-giving, as October is when people start thinking about holiday shopping.

Prime Big Deal Days also serve as the kickoff for early Black Friday sales. In recent years, many retailers have launched their early Black Friday and Cyber ​​Monday sales as early as mid-October. By placing Prime Big Deal Days right before this period, Amazon sets the stage for other retailers to begin rolling out their discounts.

Which countries participate in Prime Big Deal Days?

According to Amazon, Prime Big Deal Days 2024 will take place in 19 countries: Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, United Kingdom, Turkey and United States.

Do you have to be a Prime member to shop on Prime Big Deal Days?

Yes, only Prime members have access to shop on Prime Big Deal Days.

What is Amazon Prime?

Amazon Prime is the retailer’s loyalty program. A standard membership costs $139 per year or $15 per month, and new members get a 30-day free trial. Amazon also offers a discounted Prime membership for young adults ($69 per year) and a discounted Prime Access membership for those eligible for certain government assistance programs ($7 per month).

Prime membership benefits include access to Prime Day deals and free, fast shipping, such as free two-day, one-day, and same-day delivery. Prime members also get a handful of streaming and entertainment benefits, can order groceries online through Whole Foods or Amazon Fresh, and sign up for a free Grubhub+ membership.

How do you sign up for Prime membership before Prime Big Deal Days 2024?

Before Prime Big Deal Days, you can sign up for a Prime membership on the Amazon website or app. New members get a 30-day free trial—Amazon will automatically charge you for your Prime membership once the free trial ends.

When do the Prime Day deals start in early October?

You can start shopping for October Prime Day deals now, including deals on credit cards like Prime Visa and Prime Store Card, travel experiences, and Amazon Music Unlimited. But keep in mind that most early deals and the best prices are usually available the week before the event. To stay up to date with early deals, download the Amazon app, which can notify you of sales in real time.

Are other retailers having mega sales in October?

Retailers like Walmart, Target, and Best Buy often host mega sales around Prime Big Deal Days, similar to Prime Day. For example, Target hosts Target Circle Week from October 6-12, and even earlier, Best Buy hosts its Member Exclusive Sale from September 27-29. We’ll keep you updated as more retailers announce the dates of their October sales.

Why trust NBC Select?

I’m an Associate Updates Editor at NBC Select and have been covering Amazon since 2020. In addition to numerous sales stories, I wrote the Amazon Prime Day story and Prime Member Guide for NBC Select. For this article, I researched Prime Big Deal Days 2024 and verified information from Amazon press releases.