Air India has introduced Vista wireless in-flight entertainment (IFE) service – powered by Bluebox – across its wide-body fleet to provide uninterrupted entertainment to its customers. Later, Vista will also be available on narrow-body aircraft.

Vista is hosted on Bluebox’s Blueview digital service platform and delivered to customers via the Bluebox Wow wireless network system, allowing customers to stream content seamlessly to their personal electronic devices. In addition, Vista features a live map display for flight tracking. Available for iOS, Android, Windows and macOS devices, Vista is designed to ensure travelers can easily access and enjoy new in-flight entertainment content.

“At Air India, we continually strive to anticipate and meet the evolving needs of our modern travelers,” said Rajesh Dogra, Chief Customer Experience Officer, Air India. “We are delighted to introduce Vista, a new feature to our customers that enables seamless integration of personal devices, thereby enhancing the overall travel experience of our customers.”

Air India’s content library offers over 950 hours of entertainment across all formats and genres, including timeless favourites, BAFTA and Oscar-winning/nominated titles, short films, acclaimed series and specially curated content for kids, with a diverse range of options updated regularly.

“We are delighted to partner with Air India,” said Kevin Birchmore, VP Global Sales at Bluebox. “Together, we aim to set new standards for a tailored customer experience and uninterrupted enjoyment that reflects both Air India’s commitment to excellence and our dedication to engaging and entertaining our customers on board.”