Accenture Song appoints Arun Kumar as new global head of data and AI.
In this role, Kumar will lead Song’s global data and AI team and solutions. Based in the US, Kumar will report to Baiju Shah, global chief strategy officer of Accenture Song.
Kumar joins Accenture Song from an independent consultant role. Previously, Kumar was Chief Data and Marketing Technology Officer at Interpublic Group, where he was responsible for global development of the company’s data and technology solutions and expanding the company’s addressable media buying practice. He also played a key role in IPG’s major acquisitions.
Baiju Shah, Chief Strategy Officer of Accenture Song: “Arun is an industry visionary with extensive experience leading data and AI solutions around the world. He has a proven track record of leveraging data and AI to drive business growth and brand relevance. I am delighted to welcome him to our leadership team and look forward to working closely with him to shape our future.”
Accenture Song, the world’s largest technology-enabled creative group, is a leader in applying generative AI to responsibly create growth and relevance for businesses. Working with clients across many industries, we use generative AI to develop new products and services. We are reinventing marketing and commerce by driving, creating and scaling content and building intelligent sales and service solutions.
