The impact of television on humanity cannot be overstated. Not so long ago, interaction in the family home revolved around the television. Owning such a device was both a source of pride and a symbol of prosperity. As picture quality improved, televisions played a major role in the growth of the media and content industry.

Samsung Electronics has changed people’s lives by popularizing wall-mounted TVs and smart TVs. Samsung has long been at the forefront of innovation in TV hardware and software, and is now using AI to overcome limitations in the TV viewing experience and define the next generation of screen experiences.

▲ SW Yong, President and Head of Visual Display Business Unit, Samsung Electronics

Like AI Screens are Daily change Life

In today’s hyper-connected age, the AI ​​TV becomes the hub of an AI-powered smart home system – connecting, managing and controlling devices to provide consumers with new levels of convenience and more valuable experiences. As the command center for the AI ​​home, the AI ​​TV allows users to easily monitor and operate connected devices, which can be automatically integrated into the SmartThings ecosystem via Calm onboarding technology.

To see appliances at a glance, users can simply check the Daily Board on their Samsung AI TVs. The large screen displays a 3D map view to show the status of appliances distributed around the home. At the same time, energy consumption can be controlled by remotely turning off the lights or air conditioning if they are on. Cameras and sensors ensure that the home is monitored remotely, and users can even play videos to keep their pets entertained.

▲The 8K NQ8 AI Gen3 processor combines AI sound, AI image and AI optimization functions for a smooth viewing experience

In addition, AI TVs offer an ultra-large, high-definition TV experience that gives users the feeling of sitting in front row VIP seats at a stadium, movie theater or concert hall.

The Neo QLED 8K features 8K AI Upscaling Pro, allowing users to enjoy high-resolution SD/HD/Full HD images at 8K level. AI Motion Enhancer Pro makes sports content even more realistic and immersive. At the same time, Active Voice Amplifier Pro helps users understand every word – from the dialogue in a movie with background music to a sports reporter’s commentary over the cheers of the crowd. With these features, the world is entering the era of AI home theater and AI home sports arena.

In addition, AI TVs will help make TV more accessible to everyone. Optical character recognition technology converts on-screen text into audio subtitles in real time for users with hearing impairments. Relumino mode, in turn, configures content on the screen by enhancing contrast, brightness and contours for users with visual impairments.

AI Screens Lead the development of AI houses

AI TVs enable new experiences that would have been unthinkable with conventional TVs. To this end, AI homes are being further developed with Samsung’s Tizen operating system.

As AI becomes an increasingly differentiating factor in the global home appliance market, operating systems play a key role in integrating AI into TVs.

Since 2015, the Tizen operating system has been installed on hundreds of millions of smart TVs and has driven the evolution of TVs. Thanks to the platform’s excellent performance, Samsung has expanded its capabilities from TV hardware to software.

▲Since its launch in 2015, Tizen has become a dominant operating system for smart TVs

Equipped with SmartThings and Tizen OS, Samsung AI TVs will increasingly customize their services to suit users’ tastes and lifestyles. Boundaries between products and service platforms will disappear, ushering in the “era of device platform innovation.” Continuous upgrades to Tizen OS will ensure high-quality service in the future.

The key to these personalized, tailored experiences that AI TVs offer is in-device AI – that is, AI that is embedded in the TV and does not require a cloud connection. This technology is more secure than cloud-based AI because no personal data is sent to a server.

Most importantly, Samsung Knox, Samsung’s proprietary security solution, will provide comprehensive protection for devices and personal data, allowing users to enjoy a safe AI home.

The future of AI: What The Resources for consumers

The rapid development of AI raises many social, ethical, economic and legal concerns. But ultimately, AI will evolve to provide greater value to consumers.

Samsung is committed to creating a new way of life with AI screens by understanding, responding and adapting to user needs for new screen experiences that were not possible before.

Whether it’s overcoming language barriers in communication, sharing content recommendations, or controlling home appliances, AI already impacts all of our lives. By continuously improving its AI screens, Samsung will make everyday life in the AI ​​home even more valuable.