HMD Globalthe company behind Nokia-brand phones, has partnered with toy manufacturer Mattel Inc. MAT introduce BarbieFlip phone with motif.

What happened: The partnership between HMD Global and Mattel resulted in the HMD Barbie Phone, a compact, pink flip phone with a retro design.

The device will be available in most countries starting Wednesday, including the UK for €129 and Europe for £99. However, it will go on sale in the US in October for $129, GSM Arena reported. Pre-orders for it will start in the US on September 23

See also: Steve Jobs once said he would be a millionaire by 23, worth $10 million by 24, and $100 million by 25 – this influenced his decision to stick to a $1 salary throughout his time at Apple

The HMD Barbie Phone is designed for basic communication and allows users to make calls and send text messages, but does not support social media apps. It features a pink keyboard with hidden designs of palm trees, hearts and flamingos that glow in the dark.

The phone has a single VGA camera (0.3MP), Bluetooth 5 connectivity, a headphone jack, and a USB-C port for charging and data transfer.

The internal storage is 128GB, but the company states: “Pre-installed system software and apps take up a significant amount of storage space.” In addition, the product does not come with a charger because the company wants to “reduce e-waste.”

The Barbie phone also comes with two additional back covers, a pearl strap and stick-on gems for customization, plus the iconic Snake game.

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Why it is important: The launch coincides with the 65th anniversary of Barbie doll and comes shortly after the successful Barbie movie released by Warner Bros. Discovery and Mattel Inc.

The film with Margot Robbie in the title character was one of the most highly anticipated films of 2023, setting box office records and grossing $337 million worldwide in its opening weekend.

Photo courtesy of NightGliderSA on Shutterstock.com

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Disclaimer: This content was created in part using AI tools and reviewed and published by Benzinga editors.