Honor takes a hilarious dig at Samsung by engraving a little apology on its Magic V3 handset, dedicated to Samsung owners who couldn’t own the “world’s thinnest foldable phone.”
Honor takes a hilarious dig at Samsung by engraving a little apology on its Magic V3 handset, dedicated to Samsung owners who couldn’t own the “world’s thinnest foldable phone.”
Honor may have taken one of the best (and pettiest) jabs at Samsung ever by releasing an apology to Samsung owners in the form of a tiny engraving on its latest Magic V3 handset. The punchline is that owners of the Samsung Galaxy Z Fold 6 have allegedly missed out on the world’s thinnest and most durable foldable phone, which is rumored to be the upcoming Honor Magic V3.
The new smartphone will officially launch globally on September 5, although there’s no word yet on when (or if) the Honor Magic V3 will be available to US customers. You can buy the Honor Magic V2 in the US from Amazon, though, so there’s a chance it could make its way overseas at some point.
Honor’s 166-word microscopic apology was engraved directly into the Magic V3’s slim hinge by renowned British micro-artist Graham Short. The process took 90 hours and Graham carefully hand-etched the statement into the phone using diamond-studded needles. Each line of text is said to be the height of a human hair at just 100 microns, and you’ll need a microscope to read it.
Graham Short, a world-renowned micro-engraver, also known as “The Hands of a Genius”. (Image credit: Honor)
Honor’s full apology reads:
“Dear Samsung Galaxy Z Fold owners, we’re sorry. We know you were excited to buy a phone that folds in half and fits uncomfortably in your pocket. You were promised the future, a technological marvel, a world of limitless multitasking and limitless performance.
And now you’re probably looking at the new HONOR Magic V3 and feeling a little…cheated. Size matters, and we feel your pain. Like being the favorite for a gold medal and then coming in last in the race, knowing that there’s a thinner, lighter, and more durable foldable device out there is enough to make anyone question their choices.
We get it. You were an early adopter, a pioneer who boldly ventured into the uncharted territory of foldable screens with questionable durability. You deserve better. In fact, you deserve a gold medal. In all seriousness, at HONOR, we strive to push the boundaries of technology and give you the best foldable experience possible. All we’re saying is… it’s OK to feel disappointed. We’d feel the same way.”
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(Image credit: Honor)
(Image credit: Honor)
This statement from Honor is probably the smallest and most insincere apology in the world, and it playfully underlines the difficult situation facing Samsung Galaxy Z Fold owners who have already purchased Samsung’s much bulkier next-generation camera phone.
To put the Magic V3’s size into perspective, Honor says the device measures just 4.35mm when unfolded and 9.2mm when folded, while weighing just 226g. In comparison, Samsung’s AI-powered Z Fold6 measures 5.6mm when unfolded and 12.1mm when folded.
Honor is gearing up to launch its foldable Magic V3 in Europe soon, and if we’re lucky, we’ll be able to see it first-hand at IFA in Berlin next week. For now, take a look at our first impressions of the recently launched Honor 200 Pro smartphone, which is AI-powered and great for photographers – recommended by Rankin. Of course, if AI isn’t your thing, you can also consider the best iPhones for photography.
