According to IDC data, 40% of the 1.4 billion smartphones shipped worldwide in 2023 were manufactured by Samsung and Apple. Apple produced 8 million more devices than Samsung and this is the first time a US company has taken on a South Korean company in the mobile phone segment. Although Apple’s iPhone prices are increasing with each model, it is still the most popular mobile phone company among young people in the US.
Statista Consumer Insights conducted a survey to find out which cell phone brands are most popular in the US. According to the survey, 67% of people born between 1995 and 2012 prefer an iPhone over any other cell phone. Only 16% of these people in the US are Samsung users. Samsung is the second most popular choice for cell phones among US millennials. Almost half of the millennial respondents use an iPhone, compared to 30% who own phones made by South Korean company Samsung.
When we talk about Generation X and Baby Boomers, there is not much difference between Apple and Samsung users. 38% of Generation X use Apple while 37% of them use Samsung. 39% of Baby Boomers are Samsung users while 36% of them use Apple’s iPhone. Motorola is also a popular choice for Baby Boomers and Generation X. 11% of Generation X and 9% of Baby Boomers also use Motorola. Google’s Pixel 9 family has not become a favorite among any of the generations so far.
| Smartphone preferences by generation | Apple | Samsung | Motorola | Other | |
|---|---|---|---|---|---|
| Generation Z (1995-2012) | 67% | 16% | 4% | 3% | 10% |
| Millennials (1980-1994) | 49% | 30% | 5% | 6% | 10% |
| Generation X (1965-1979) | 38% | 37% | 4% | 11% | 10% |
| Baby Boomers (1946-1964) | 36% | 39% | 3% | 9% | 13% |
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