Google has its sights set on the target – artificial intelligence – and is now trying to assert its position of power in the technology space. The company’s recent “Made by Google” event was about more than just showcasing new technologies. It’s a strategic attempt to dominate the competitive artificial intelligence landscape.

While rivals like Apple prepare their own announcements, Google is in the spotlight, unveiling a series of innovations that it hopes will change and become a part of our daily lives. The focus is on making devices smarter and improving our experiences through what Google sees as transformative advancements.

Curious about what’s next at Google? Here are the top 10 highlights from the event that you should know about.

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Gemini AI on Pixels (Google)

1. Gemini AI integration

A big highlight of the event was the cross-device integration of Gemini AI. One of its features is Gemini Live, which offers enhanced conversational capabilities and enables more natural interactions that feel more human. The Gemini Advanced experience is available through a Google One subscription and improves the user experience when performing tasks such as planning events and brainstorming ideas.

Gemini’s integration goes beyond basic functionality, providing rich connections with various Google apps and services. You can interact with Gemini seamlessly across platforms, from composing emails to creating project plans.

In addition, Gemini’s multimodal capabilities allow it to process text, audio and video, making it a versatile tool for a wide range of tasks. The new Gemini features will be available on both Android and iOS.

Gemini AI feature (Google)

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2. Pixel Studio and call notes

Google also unveiled Pixel Studio, an image generation app that uses AI to create stunning images from simple prompts. This tool makes it easy to create professional-quality images for a variety of purposes, from social media posts to marketing materials. To illustrate its capabilities, consider this example: “A small white and brown Chihuahua having fun with a bully stick at home.” This prompt shows how Gemini AI can generate vivid images and context.

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Pixel Studio App (Google)

In addition, Call Notes was introduced, a feature that provides conversation summaries for phone conversations. This tool uses AI to transcribe and summarize key points from your calls, making it easier to keep track of important information and track tasks. It works for calls that are at least 30 seconds long.

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3. Pixel 9 series introduced

Google also unveiled the Pixel 9 lineup, including the Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold. These devices are powered by the new Tensor G4 chip, which promises improved performance and AI features. The Pixel 9 Pro and Pro XL feature a 42MP front camera for sharper selfies, while the Pixel 9 Pro Fold is Google’s second entry into the foldable phone market, offering a unique blend of innovation and functionality.

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Pixel 9 Pro Fold (Google)

The Pixel 9 series also features a sleek design with a sculpted camera bezel and premium finishes, including a satin glass back and polished metal sides. The Pro models come in two sizes, with the Pixel 9 Pro XL offering a larger 6.8-inch display. This redesign not only boosts the aesthetics but also improves the ergonomics of the devices.

The Pixel 9 and Pixel 9 Pro XL are available for pre-order and will be available in stores starting August 22, while the Pixel 9 Pro and Pixel 9 Pro Fold will be available starting September 4.

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4. Android 15 and AI tools

Google has announced Android 15, which includes new AI tools branded as “Google AI.” Along with improved security measures, it introduced features like “Add Me” for group photos and “Pixel Screenshots” for information retrieval. These tools demonstrate Google’s commitment to integrating AI into its operating system and giving you smarter and more intuitive experiences.

Pixel screenshot function (Google)

5. Pixel Watch 3 and Pixel Buds Pro 2

Google also unveiled both the Pixel Watch 3 and Pixel Buds Pro 2, underscoring its commitment to creating a seamless ecosystem of connected devices. The Pixel Watch 3 was announced with improved battery life, now offering up to 36 hours with a new battery saver mode and deeper integration with Pixel devices, making it more efficient and easier to use.

Meanwhile, the Pixel Buds Pro 2 were introduced with the new Tensor A1 chip, which reduces their size by 27% and includes Gemini AI for improved natural language interaction.

Pixel Buds Pro 2 (Google)

6. Google Photos gets a boost with Magic Editor and Best Take features

Google has announced new features for Google Photos, including Magic Editor. This feature lets you perform complex edits, such as moving objects and changing backgrounds, with simple taps and gestures. The feature uses generative AI to provide contextual suggestions so you can create more visually appealing images without having advanced editing skills.

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Additionally, Google introduced Best Take, a feature that lets you capture the perfect group photo by stitching multiple shots together to showcase everyone’s best expressions. Google hopes these updates to integrate advanced AI tools into Google Photos will make photo editing more intuitive and accessible to everyone.

People who use the Best Take feature (Google)

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7. Nest Thermostat Update

The Nest Learning Thermostat received its first major update in nine years and now includes Gemini AI for more natural interactions. This update aims to reinvigorate the smart home category by offering more intuitive controls and energy efficiency, in line with Google’s vision of a connected home.

Nest Learning Thermostat (Google)

8. Introduction of the Google TV Streamer

The Chromecast range has been replaced by the Google TV Streamer, which acts as a smart home hub with Gemini upgrades. This new device supports 4K streaming and smart home control, improving the entertainment experience and integrating Google’s AI technology even better into the home environment.

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Google TV Streamer (Google)

9. Focus on data protection and security

Google’s business model is heavily based on data collection, which has led to critical scrutiny regarding privacy violations and data processing practices. Despite improvement efforts, such as the introduction of Incognito mode and automatic data deletion features, Google faced challenges, including Data leaks and issues with user location tracking.

In response to these ongoing concerns, Google has placed an emphasis on privacy and security in its recent updates, particularly with the introduction of new AI tools and Android 15. Features like Private Space and Theft Detection Lock are designed to reassure users that their data is safe while they enjoy the benefits of advanced technology. This focus on privacy and security is part of Google’s broader strategy to address past criticisms and build trust with its users.

Private spacea secure environment within Android 15, allows users to isolate sensitive apps and data, such as health trackers or banking apps, from the rest of a device. It works like a separate user account that can only be accessed through additional authentication, providing an additional layer of security and privacy for sensitive information.

Anti-theft detection lockan extension of Android’s factory reset protection, ensures that a stolen device cannot be reset and reused without the owner’s login information. This feature makes it harder for thieves to sell stolen devices because they cannot access or reset the phone without the necessary Google account information.

10. Strategic timing before Apple

The timing of the event, ahead of Apple’s iPhone launch in September, suggests a strategic move by Google to capture the market’s attention and showcase its advances in AI and hardware ahead of the competitive holiday season. This approach underscores Google’s confidence in its offerings and its desire to lead the market in innovation.

Kurt’s key findings

It’s clear that Google is making great strides in the AI ​​space and positioning itself as a serious competitor to Apple. With innovations like Gemini AI, the Pixel 9 series, and advanced features in Google Photos, the tech giant is not only keeping pace, but actively reshaping the way we interact with technology in our daily lives. As Google continues to make these advancements, it will be interesting to see how Apple responds and what the future holds for both companies in this rapidly evolving AI landscape.

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