The models wear designs by Ekaya Banaras and Dareaab by Sonia K Mahajan | Photo credit: Special arrangement

When wedding season hits in the second half of the year, your weekends suddenly become jam-packed with events to attend, outfits to put together, gifts to consider, travel to plan… and if you’re the bride or groom, your Pinterest board is probably bursting with options and you’ve saved hundreds of videos of wedding outfit and decoration inspiration.

With an aim to redefine the wedding shopping experience and bring together everything you need for a wedding, Reliance Retail is hosting ‘The Wedding Collective’, a curated and comprehensive exhibition from August 23 to 25 at the Jio World Convention Centre in Mumbai.

“The idea for The Wedding Collective came from a conversation with Isha Ambani, who fully recognizes that the wedding industry in India is booming at an unimaginable level. A recent report by Jefferies shows that the industry is worth around Rs 10 trillion, which is very significant. On an average, India hosts 8 to 10 million weddings annually,” says Priya Tanna, President of The Right Side.

Bridal wear by Roseroom by Isha Jajodia | Photo credit: Special Arrangement

Over three days, the exhibition will showcase nearly a hundred brands – from wedding fashion, food and beverages, makeup, gift items, music, wedding planning and design to a variety of other premium services, all under one roof.

Since bridal wear forms a major part of Indian couture, several designers will showcase their latest collections, including Abu Jani-Sandeep Khosla, Anita Dongre, Arpita Mehta, Ekaya, Faabiiana, Gaurav Gupta, Kshitij Jalori, Kunal Rawal, Manish Malhotra, Payal Singhal, Rahul Mishra, Ritu Kumar, Rohit Gandhi + Rahul Khanna, Sangeeta Kilachand and Krésha Bajaj.

Traditional weaving will also have a strong presence, with a dedicated artisan pavilion led by Jaina Lalbhai, where artisans from across the country will showcase designs that celebrate Indian craftsmanship and textile art.

The jewelry brands present include Badalia Diamond Jewellers, Birdhichand Ghanshyamdas, Farah Khan Jewels, Hazoorilal Legacy, Sunita Shekhawat, Sanjay Gupta Tibarumals, Rare Heritage, Raj Mahtani and Misho by Suhani Parekh.

“We want to be a comprehensive wedding fair, retail-focused and, most importantly, covering the entire wedding experience. Our ultimate goal is to bring everything you want for a dream wedding under one roof, with the greatest designers and fresh, young talent. Even if you are not planning a wedding, the festive season is just around the corner and this will be a great shopping experience,” says Priya.

This also creates a direct interface between the brands and the designers, says Priya. This is especially important given the need for customization and customisation and to move away from the one-size-fits-all approach to all wedding-related services.

Wedding couture by Shantanu and Nikhil | Photo credit: Special Arrangement

The venue where The Wedding Collective is held is an important part of the experience. “I envision the Jio World Convention Centre as a venue for many outstanding weddings. It has been designed to accommodate both private and large events,” said Isha Mukesh Ambani, Director, Reliance Industries Limited, about the exhibition.

Register for free and join The Wedding Collective on August 23, 24 and 25 at https://forms.thenodmag.com/theweddingcollective-registration/ at Jio World Convention Centre, Mumbai.