The idea of ​​”Feed Your Spicy Side” calls on people to embrace the “slightly naughty” aspects of their personality with Pringles. The content showcases Pringles’ humor through playful scenarios in which the new flavors are deemed “too spicy,” resulting in the cans being censored out of sight while the shocked reactions of viewers are captured.

Ileana Andrei, Senior Brand Manager for Salty Snacks at Kellanova in ANZ, praised the creative work: “The Spicy range is incredibly important to Pringles as its bold flavour profile puts Australians in an edgier, more playful mood with every crunch. The ‘Feed Your Spicy Side’ creative work embodies this beautifully. We couldn’t be happier with the result.”

Sesh Moodley, Executive Creative Tinker, said: “The launch of the new Pringles Spicy range required equally fiery content. Our team had a blast creating these ads. The casting and shooting was handled with a sharp but deft hand by Hotel Bell.”

The creative is now live on all social and YouTube platforms and features 15″ and 6″ cutdowns.

The Pringles Spicy range is now available at all major retailers in Australia and New Zealand. Get ready to turn up the heat and feed your spicy side with Pringles – if you dare!