MAVTV has announced the launch of MAVTV GO, its new consumer streaming service. Developed in partnership with Endeavor Streaming, MAVTV GO will provide motorsport fans worldwide with access to original programming, live racing, race recaps, documentaries and a library of video-on-demand content that includes archived race reports and some unforgettable moments in motorsport history.
MAVTV GO is free to download, with an optional sign-up to gain access to additional features such as personalized program recommendations. The service is available via the web, iOS and connected devices (Apple TV, Amazon Fire, and Roku), and online at MAVTVGO.com. The service will soon be available on Android TV and mobile devices, as well as smart TVs.
“With MAVTV GO, we are breaking down barriers and making it easier than ever for fans to watch the exciting content they love anytime, anywhere,” said CJ Olivares, President of MAVTV. “Racing fans have multiple ways to watch MAVTV – through their cable provider, on dozens of free, ad-supported platforms, and now with a robust direct-to-consumer streaming service.
We are thrilled to be working with a world-class partner like Endeavor Streaming to create a powerful new streaming destination for passionate motorsport fans and car enthusiasts. This launch is a huge milestone for MAVTV as we continue to grow our audience globally, create an exceptional experience for viewers and expand the passionate motorsport culture we love for the next generation.”
Both the web-based version and mobile app offer a curated selection of live race coverage and access to popular MAVTV original documentary series and specials such as “The Life,” “On the Rise” and more.
The service offers on-demand viewing of MAVTV content, including race recaps, legacy properties and the extensive MAVTV library of highlights from multiple series, archives, documentaries and popular build shows. Access to a wide range of content is available with no subscription fees, and premium features are also available after signing up for free.
MAVTV GO users can watch live and recorded content from anywhere in the world. MAVTV GO will launch in English, but Spanish and Portuguese language options are in development, and local language programming and specialty programming will be introduced next year. Access to content will vary in certain territories.
Users who sign up for a free account will receive content recommendations, be able to highlight their favorite racing events and shows, and subscribe to push notifications for upcoming broadcasts.
Content will be available from multiple racing disciplines and will be categorized by Dirt Oval, Asphalt Oval, International, Road Course, Powerboats, Personal Watercraft, Street and Dirt Two-Wheel Racing Action and more.
MAVTV GO is powered by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables the motorsports network to continually expand its offerings and deliver unforgettable direct-to-consumer streaming experiences to its viewers. Using Endeavor Streaming’s advanced analytics tools, MAVTV can also leverage deeper consumer insights to maximize viewer satisfaction and growth and develop a market strategy.
“Direct-to-consumer streaming gives fans everywhere greater access to the sport and action they love,” said Fred Santarpia, President of Endeavor Streaming. “We are proud to partner with MAVTV to bring their brand of exciting motorsports to new fans and enthusiasts around the world.”
The launch leverages Endeavor Streaming’s experience in providing complete direct-to-consumer streaming offerings for some of the world’s biggest sporting events, including WNBA League Pass, UFC Fight Pass, NWSL+ and the University of Texas’ LHN (Longhorn Network).
In addition to the all-new MAVTV GO, the network has revamped MAVTV.com with a new design, improved navigation, a detailed program schedule, highlights of upcoming shows and series, and a “Behind the Wheel” spotlight on the diverse and stellar cast of racers featured on MAVTV.
