SAN ANTONIO, Aug. 13, 2024 (GLOBE NEWSWIRE) — SAN ANTONIO – August 13, 2024 — Circana™, the leading advisor on the complexity of consumer behavior, today announced the winners of the 2024 B2B Tech Channel Performance Awards at XChange. Now in their seventh year, the awards recognize brands that have achieved either the highest revenue or the largest market share growth in the United States, according to Circana’s B2B reseller tracking service.

“B2B technology revenue is expected to reach $66 billion this year – up 5% year over year – and the industry outlook is increasingly positive,” said Kate Roe-Semyon, President, IT & B2B Tech Practice, Circana. “It is an honor to recognize the top performers in the B2B Tech Channel Performance Awards at Xchange. Their success, even amid economic challenges, is a testament to their ability to innovate and their deep understanding of evolving consumer needs. Congratulations to all of our 2024 winners!”

“We are thrilled to partner with Circana to present the seventh annual B2B Tech Channel Performance Awards. This collaboration allows us to recognize the innovative leaders and exceptional performance of brands that have not only excelled in revenue and market share growth, but have also contributed to the tangible movement and growing interest in our industry,” said Bill Jones, President, Communities at The Channel Company.

The 2024 B2B Tech Channel Performance Awards will include six categories and recognize up to three winners per category based on year-over-year change in market share, annual dollar revenue, and percentage revenue growth for brands between $25 million and $100 million:

• The best of the channel – hardware. Based on all brands in Circana’s 187 B2B technology hardware subcategories.
• Best of Channel – Software. Based on all brands in our 13 B2B technology software subcategories.
• Best of Channel – Small Business. By leveraging vertical data, sales to small businesses (1-99 users) are identified and all hardware and software products are captured.
• Cybersecurity. Includes Circana categories: data loss prevention and endpoint protection software, gateway and firewall software, identity and access management software, security information and event management (SIEM) software, and network security hardware.
• Commercial displays/monitors. Displays specifically designed for commercial use include digital signage and displays for business, industrial or educational purposes, such as presentation displays and interactive whiteboards. Monitors are non-3D native devices whose primary purpose is to display text and graphics generated by a computer. These can include CRT, LCD and plasma displays.
• Storage and data protection software. Includes data backup and recovery software that supports both physical systems and virtual infrastructures. Data backup and recovery software includes backup and restore, virtual machine (VM) backup, continuous data protection, replication, system migration, archiving, and cloud backup.

Winner of the B2B Tech Channel Performance Award 2024

Largest change in market share in the US (year-on-year)

Source: Circana, US reseller tracking, 12 months to May 2024

Largest sales in the USA

Source: Circana, US reseller tracking, 12 months to May 2024

Emerging leaders in the USA
(Percentage sales growth for brands between $25 million and $100 million)

Source: Circana, US reseller tracking, 12 months to May 2024

About Circana
Circana is a leading advisor on the complexity of consumer behavior. Through superior technology, advanced analytics, cross-industry data and deep domain expertise, we provide clarity that helps nearly 7,000 of the world’s leading brands and retailers take action and enable business growth. We better understand the whole consumer, the whole business and the whole wallet, so our clients can go beyond the data to apply insights, drive innovation, meet consumer demand and stay ahead of the competition. For more information, visit circana.com.

• Winner of the Circana 2024 B2B Tech Channel Performance Award