The FCC is stepping up its fight against the growing number of phone calls generated by AI.

The latest regulations would force organizations to disclose to their customers the use of AI in both phone calls and text messages. The FCC chairman said more transparency is needed to combat the problem.

Additionally, any person using AI voices must disclose this at the beginning of the call.

Such decisions come after Steve Kramer, a leading Democratic consultant, was fined $6 million for impersonating President Biden, just before the New Hampshire primary debates.

In this context, the agency stated that robocalls do indeed violate the law and even referred to a document from 1991 that was intended to protect citizens from automated phone calls that had been recorded at an earlier date.

In late June, letters were sent to the CEOs of several telecommunications companies, asking them to provide more details on how they prevent fake robocalls that spread misinformation.

The latest rules build on those cases by forcing more disclosures about AI, meaning consumers can get more details about who they’re talking to and avoid fraud and scam calls.

The recent ruling speaks to the standards of what constitutes an AI call. According to the agency, this is any call that uses technology to generate AI voices or text through computers or machine learning. This also applies to calls that use predictive algorithms and LLMs to process natural language. Likewise, any call that uses text to communicate with another party through outbound phone calls will be documented.

According to the FCC, it wants to ensure the safety of all users and ensure that AI is used to benefit the general public, including people with disabilities.

Most American lawmakers agree with the decision, believing there is no harm in regulating AI earlier.

But some have a different opinion on this issue. Republican Nathan Simington says that no regulations should lead to active monitoring of telephone conversations. This is also controversial.

This latest proposal from the FCC is also currently drawing attention to various fraudulent call detection techniques that are currently being developed. According to Google, Gemini Nano is the right solution to the problem. It is expected to be able to run on local devices without any online activity. In the meantime, the software giant offers its Azure Operator Call Protection, which telecom operators can benefit from.

Image: DIW-Aigen

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