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    • With today’s launch of the new Pixel 9 series, Google hopes to win over impatient phone buyers
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    With today’s launch of the new Pixel 9 series, Google hopes to win over impatient phone buyers

    Caradoc Wyn Posted on

    Later today, Google will hold its “Made by Google” event, where we will see the Pixel 9, Pixel 9 ProPixel 9 Pro XL and the Pixel 9 Pro Fold unveiled. And it’s not even October yet! The human star of Tuesday’s show will be former Motorola president Ric Osterloh. Osterloh joined Google in 2016 and is hoping to stir up some excitement in the dog days of August with the hardware and Android software teams working together under his leadership.
    There’s no telling how much money Google has lost to Apple over the past few years by releasing the Pixel after the latest iPhone models were introduced. Tomorrow, a decent new product event showing off lots of useful AI features could make impatient consumers decide to order one of the new devices. Pixels 9 models instead of waiting for the official release of the iPhone 16 series.

    Some analysts say Google’s decision to hold its event in August instead of October is a sign that the company is finally taking hardware and smartphones seriously. Mandeep Singh, an analyst at Bloomberg Intelligence, is one of the analysts who thinks so. And he credits Osterloh for the change.

    “For the first time, I feel like Alphabet is really taking its hardware and smartphone side seriously. That’s a reflection of Rick’s leadership and what he’s done.” – Mandeep Singh, Analyst, Bloomberg Intelligence

    According to Bloomberg, Osterloh’s star has risen at Google, even though Apple and Samsung still own a large share of the U.S. smartphone market. Over the past few years, the Pixel has evolved from a proof-of-concept for Android to a serious flagship challenger for Apple and Samsung. Pixel sales have been on a slow but steady upward trend, even after a rough year following the release of the Pixel 6 series. A lousy modem, a slow processor, and an under-display fingerprint scanner that never worked properly set Google back after the Pixel 6’s release. Pixels 6 Line.
    The Pixel 9 Pro will be unveiled later today. – With today’s unveiling of the new Pixel 9 range, Google hopes to win over impatient phone buyersThe Pixel 9 Pro will be unveiled later today. – With today’s unveiling of the new Pixel 9 range, Google hopes to win over impatient phone buyers

    The Pixel 9 Pro will be unveiled later today.

    But to the company’s credit, Google has worked to improve the product line every year. Next year could mark a fresh start for the series, as the Pixel 10 will be powered by a Tensor G5 chip designed from scratch by Google and manufactured by TSMC on its 3nm process node.

    As for this year, Google’s decision to overtake Apple on the calendar could be a sign that the company believes its AI capabilities are far superior to Apple’s intelligence. Bloomberg Intelligence’s Singh says Google is “ahead of Apple, and in doing so, it also sends a signal that we are likely way ahead of what Apple will show for 2021.” iPhone16 at least.” And that could lead to consumers giving Google exactly what it hopes for. That would be a strong pre-order phase from Pixel buyers who have enough confidence in the Pixels 9 to reserve their new phones without waiting to see what Apple will offer.

    The Made by Google event will take place at 10:00 a.m. PDT/1:00 p.m. EDT. For the latest news and analysis from the event, stay tuned to PhoneArena.

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    Caradoc Wyn
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